Three Phases: The New Approach for Sales and Marketing Planning

April 30, 2019

Dana Therrien | Service director, sales operations strategies, SiriusDecisions

The traditional approach to business planning has been for sales and marketing teams to conduct their planning in private silos. Once their plans are in place and motions are underway, then it occurs to both teams to share the information. In today's business environment, the traditional approach is no longer viable. In this keynote, Dana will outline the new three-phase approach for sales and marketing planning approach to growing revenue for their organization.

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