Connecting Data to People Across any Go-to-Market Model: ABM and Inbound

April 30, 2019

Today high growth companies leverage a wide variety of GTM strategies and tactics to accelerate time to revenue and increase their bottom lines. In this session, LeanData’s Head of Training, Kevin Au, and Director of Product Marketing, Satarupa Chatterjee, will walk you through best practices in implementing a mix of different GTM strategies.

In this session you will learn:

  • Variety of GTM strategies available today and the business impact of adding new strategies to grow revenue
  • Best practices from real-world examples of how businesses leverage LeanData for dealing with inbound leads and ABM
  • Business best practices for implementing inbound and ABM methodology
  • Metrics and technology needed to support a variety of GTM strategies 
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