Hear from sales and marketing expert Craig Rosenberg, co-founder and chief analyst at TOPO, on steps you can take now to build the foundation for delivering the CX your customers demand and unlocking greater revenue growth.
Commoditization has changed everything. Thousands of products and an abundance of information have proliferated the markets. Once considered only a B2C phenomenon, this commoditization is now hitting B2B (and fast). That means we have to find better ways to differentiate ourselves from the competition. The good news? There's an answer to the commodity trap - and customer experience has emerged as the key differentiator.
For the first time, B2B organizations are asking themselves: What is our customer's experience across the entire lifecycle, from marketing through sales development to sales to customer success and beyond? Is our engagement delivering the relevance and value the customer expects?
In this session, you will learn how to create a truly integrated GTM that delivers a seamless customer experience across the entire revenue chain. Join Craig Rosenberg to learn how to create your competitive edge in the new economy.
- What is Customer Experience?
- The 6 attributes of world-class CX
- The 6 unique best practices for B2BCX
- The new Customer Journey Map
- The roadmap for delivering a great CX now