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The Building Block Guide to Marketing Attribution

October 9, 2018 Maile Johnson

It’s time to stop relying on outdated reporting methods and unreliable numbers and start applying clean, accurate data.

If marketing measurement and reporting is important to you, this ebook can help you implement attribution like a pro. Our exclusive insights featuring top marketing leaders will show you how to use marketing attribution and measurement to connect the dots between marketing and revenue.

Inside, you’ll learn about: 

• The importance of attribution
• How to leverage attribution to target and optimize marketing spend
• How to prove marketing’s contribution
• Metrics and models to consider
• Why data quality is a barrier to adoption, and other adoption challenges
• How to get started with attribution

Hear from experts at cutting-edge companies like: 

• DemandGen
• Revenue Pulse
• Heinz Marketing
• TOPO

Download the guide today! 

About the Author

Maile Johnson

Maile leads LeanData’s demand gen, marketing ops, and field marketing efforts. A Bay Area native, Maile grew up surfing waves in Half Moon Bay. She earned her MBA while living abroad in Australia and her bachelor's at UC Santa Barbara. Today, she applies her expertise to growing and expanding demand for LeanData.

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