Lead management solution provider LeanData has released an offering called LeanData Clarity, which provides reports that marketers can use to target campaigns to specific individuals.
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Tall Tales, Half-Truths and Other Improbable Stories about Marketing ROI
You know the story about the fish that got away. It always seems to get bigger every time the fisherman rec...
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Why I ❤️ Marketing Attribution
52% of B2B marketers said they currently report on marketing results manually via Excel! Here's how to leverage marketing attribution accurately to maximize ROI.
Why OpsStars LOVE #OpsStars
OpsStars is the only event dedicated to solving operational challenges across marketing, sales, and customer success. See why OpsStars LOVE attending OpsStars events.
LeanData + Outreach/SalesLoft: Intelligent Sales Engagement Workflows
LeanData integrations with Outreach and Salesloft are improving sales engagement workflows so that sales and customer teams can work intelligently to deliver the best customer experience.
4 Keys to Implementing a Revenue Operations Approach
If you’re ready to operate your business more efficiently and unlock additional growth opportunities, it’s time to devise your plan to implement a revenue operations approach for your business.
Account-Based Is Not Just a Marketing Play
More and more businesses are implementing account-based strategies for growth, but it isn't just a marketing play. Here's how to build a seamless, account-based experience for prospects and customers.
4 Takeaways From #OpsStars NYC
Marketing, sales, and customer success leaders come together to talk about revenue operations and what this means for their business.
3 Surprising Strategies to Improve Your Sales Cycle
Sales tools and automation are key drivers to moving deals forward in your sales cycle, but you can’t overlook the importance of having a relationship with customers—and the impact that has on revenue
A Cure for a Common Complexity: How B2B Organizations Are Managing Revenue Operations
Matt Heinz reveals latest revenue ops research at OpsStars, but gives us a sneak peek here.
Revenue Operations is Here: Expectations for 2019 and Beyond
Something very exciting is happening in the B2B space today. Companies finally realize that in order to deliver a truly great B2B buying experience, they need to tear down organizational silos.
3 Business Challenges Hurting Your Bottomline
Disconnected business processes are hurting your bottomline. Here are three ways to overcome them to enhance the customer experience and accelerate revenue.
OpsStars Breakout Sessions Announced!
Heading to OpsStars NYC? It’s time to get excited about all the exciting new sessions that will reveal the latest research findings, best practices, and tools needed to succeed in today's B2B market.
3 Ways to Empower Your Ops Stars (for Happier Customers)
Customers expect a seamless, end-to-end experience. Here is how you can enable your marketing, sales, and customer success teams to deliver the optimal customer experience.
LeanData Raises $27.5 Million in Series C Funding Following Record Growth
New funding strengthens company’s ability to fuel innovation, support customer success and accelerate growth within fast-emerging Revenue Operations market
LeanData Unlocks Growth Potential in B2B Businesses with Launch of Pioneering Revenue Operations Platform
Intelligent orchestration of trusted data across all go-to-market processes – from a single platform – enables brands to improve customer experience and drive greater revenue
LeanData Supports Growing Community of Revenue Operations Professionals with OpsStars Roadshow in 2019
Full-day events will bring together B2B leaders in Sales Ops, Marketing Ops, Customer Ops—and the fast-emerging role of Revenue Ops—into one place for learning and networking
3 Steps to Create a Connected Revenue Ops Tech Stack
New buyer behavior is shaping new sales strategies. Here's how to leverage technology to support this growth.
4 Lessons From B2BMX
B2BMX had many valuable sessions about accelerating revenue through new strategies focused on creating the optimal buyer experience. Here are 4 main takeaways for your marketing and sales teams...
OpsStars™ Hits the Road: Journey to Revenue Operations
OpsStars is an event dedicated to bringing sales, marketing, and customer operations together to discuss revenue operations with the latest content, industry experts, and thought leaders.
How to Master the Art of Customer Marketing
Customer marketing is a vital role in any organization looking to reduce churn, and create an optimal customer experience that leads to upsell and renewal opportunities.
LeanData CEO Leads Discussion on Future of Revenue Growth in Closing Keynote at B2B Marketing Exchange