Sales Pro Magazine: Account-centric sales is the new status quo for complex enterprise selling. Why? Today’s buyers are better educated and empowered in the buying process than ever before, and therefore interactions with prospects must be strategic and personalized to stand out amongst the noise.
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[On Demand Webcast] 5 Tips for Converting MQLs to Revenue
Are you ready for account based selling? Find out how account based lead management increases MQL conversio...
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World’s largest gathering of revenue operations professionals convenes for fourth year with 2500+ attendees, 28 sponsors and three full days of content
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Learn how GE Digital increase data accuracy and marketing influence reporting by 195% and increased engagement by 125% with LeanData.
Revenue Ops and the Modern CMO
Gone are the days when the chief marketing officer (CMO) merely brainstormed ad campaigns or greenlit copy. Today’s CMO is a thought leader who touches just about every aspect of their company...
OpsStars Boston Highlights
Earlier this month, more than 220 OpsStars—leaders from marketing, sales, and customer success—gathered at the #OpsStars event in Boston.
The Ever-Evolving Role of the Chief Revenue Officer
What is the role of the CRO in today’s C-Suite and how can you ensure your company takes full advantage of CRO knowledge and talent?
Why I ❤️ Marketing Attribution
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Why OpsStars LOVE #OpsStars
OpsStars is the only event dedicated to solving operational challenges across marketing, sales, and customer success. See why OpsStars LOVE attending OpsStars events.
LeanData + Outreach/SalesLoft: Intelligent Sales Engagement Workflows
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4 Keys to Implementing a Revenue Operations Approach
If you’re ready to operate your business more efficiently and unlock additional growth opportunities, it’s time to devise your plan to implement a revenue operations approach for your business.
Account-Based Is Not Just a Marketing Play
More and more businesses are implementing account-based strategies for growth, but it isn't just a marketing play. Here's how to build a seamless, account-based experience for prospects and customers.
4 Takeaways From #OpsStars NYC
Marketing, sales, and customer success leaders come together to talk about revenue operations and what this means for their business.
3 Surprising Strategies to Improve Your Sales Cycle
Sales tools and automation are key drivers to moving deals forward in your sales cycle, but you can’t overlook the importance of having a relationship with customers—and the impact that has on revenue
A Cure for a Common Complexity: How B2B Organizations Are Managing Revenue Operations
Matt Heinz reveals latest revenue ops research at OpsStars, but gives us a sneak peek here.
Revenue Operations is Here: Expectations for 2019 and Beyond
Something very exciting is happening in the B2B space today. Companies finally realize that in order to deliver a truly great B2B buying experience, they need to tear down organizational silos.
3 Business Challenges Hurting Your Bottomline
Disconnected business processes are hurting your bottomline. Here are three ways to overcome them to enhance the customer experience and accelerate revenue.
OpsStars Breakout Sessions Announced!
Heading to OpsStars NYC? It’s time to get excited about all the exciting new sessions that will reveal the latest research findings, best practices, and tools needed to succeed in today's B2B market.
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