How to Build New Revenue in Your Account Base

July 15, 2014 Hendrick Lee

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MarketingProfs: When companies build demand generation programs, they often emphasize top-of-the-funnel, net-new lead creation. Marketers accordingly focus on developing their content marketing, automation, and analytics to improve inbound lead targeting with the hopes of generating a large quantity of high-quality Marketing-qualified leads.

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How to Build New Revenue in Your Account Base
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