With the advent and proliferation of new marketing channels, increased data collection capabilities, and marketing automation, marketer’s are capturing more information about their prospects and target accounts than ever before at higher volumes and at all stages of the sales cycle. As the volume increases, account based marketing can be nearly impossible if they don’t connect key data pieces on those leads within their systems to accounts.
Today, matching that data is easier said than done because unconverted leads sit abandoned from accounts and opportunities they influenced and it’s largely a manual process to create the proper links within all the data within the CRM. Fortunately, LeanData has a solution to automate this matching and take action so you can unlock attribution and empower account based marketing.
Find out how you can make Lead to Account matches to unlock the full potential of your data; empowering sales and marketing, in the upcoming webinar: Lead to Account Relationships, The Key to Unlocking Marketing Reports on Wednesday, January 29, 2014 at 10:00 am PT / 1:00 pm ET.