Routing Rules! LeanData's Sales and Marketing Blog

Everything that a data-driven marketer or salesperson needs to know about the complicated process of managing leads, breaking into accounts and increasing revenue to grow your business.

  • LeanData CEO Leads Discussion on Future of Revenue Growth in Closing Keynote at B2B Marketing Exchange

    LeanData CEO Leads Discussion on Future of Revenue Growth in Closing Keynote at B2B Marketing Exchange

    Expert panel to share predictions and innovative strategies for overcoming the growing challenge of accelerating revenue in business-to-business organizations

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  • WEBINAR | Feb 27

    Breaking the ABM Status Quo with the Right Strategy, Tools, and Process

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  • B2B Marketing Exchange Sessions for Revenue Ops Leaders

    B2B Marketing Exchange Sessions for Revenue Ops Leaders

    B2B Marketing Exchange is just around the corner. Make sure you map out how to spend your time at this valuable event! Make sure you don't miss out on these revenue ops sessions...

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  • LeanData™ Expands Executive Team, Adding Two Seasoned Leaders To Fuel Revenue Growth

    LeanData announced today that the company has expanded its executive leadership team with the appointment of Chief Customer Officer, Rachael McBrearty and Vice President of Finance, Larry Cheng.

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  • EBOOK

    The Building Block Guide to Marketing Attribution

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  • How Cross-Team Alignment Can Optimize Your 2019 Go-to-Market Strategy

    How Cross-Team Alignment Can Optimize Your 2019 Go-to-Market Strategy

    2019 is here, and with it comes a new opportunity to make your go-to-market (GTM) strategy work for you.

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  • The Brightest Trends of 2018

    The Brightest Trends of 2018

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  •  A Look Back at 2018, What Lies Ahead For 2019 From LeanData

    A Look Back at 2018, What Lies Ahead For 2019 From LeanData

    LeanData CEO, Evan Liang reflects on the business in 2018 and offers a look into 2019.

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  • The Ultimate Solution For Time-Based Workflows in Your CRM: Faster Time to Revenue and More Inbound Conversions

    The Ultimate Solution For Time-Based Workflows in Your CRM: Faster Time to Revenue and More Inbound Conversions

    Learn how you can use LeanData's Time-based Routing solution to increase sales conversion rates and ultimately accelerate time to revenue for your organization.

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  • LeanData Launches Time-Based Routing to Accelerate the Lead-to-Revenue Cycle for Enterprises

    LeanData Launches Time-Based Routing to Accelerate the Lead-to-Revenue Cycle for Enterprises

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  • Parallels Between Go-to-Market Strategies and Agile Product Development

    Parallels Between Go-to-Market Strategies and Agile Product Development

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  • Ready to hit the ground running on January 2nd?

    Ready to hit the ground running on January 2nd?

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  • Connecting Data to People Across Any Go-to-Market Model: ABM and Inbound

    Connecting Data to People Across Any Go-to-Market Model: ABM and Inbound

    Insights and key takeaways from the virtual workshop webinar on how to leverage inbound and ABM go-to-market motions to accelerate time to revenue.

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  • Ops-Stars 2018 Keynote Recap: How ABM Enables Sales to Drive Revenue

    Ops-Stars 2018 Keynote Recap: How ABM Enables Sales to Drive Revenue

    A recap of the Ops-Stars 2018 keynote led by Forrester Research's Laura Ramos, How ABM Enables Sales to Drive Revenue, on why ABM is important and the tech stack you need to be successful.

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  • Build a growth stack, not a tech stack

    Build a growth stack, not a tech stack

    It’s time for marketing and sales leaders to redefine tech stacks as growth stacks — the suite of tools that unlocks new ways of selling, better customer relationships, and creates business growth.

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  • The Best of Ops-Stars 2018: Sales Highlights

    The Best of Ops-Stars 2018: Sales Highlights

    If you couldn't make it to Ops-Stars 2018, here are the key takeaways, best practices, and topics that sales ops professionals enjoyed at the event.

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  • The Best of Ops-Stars 2018: Marketing Highlights

    The Best of Ops-Stars 2018: Marketing Highlights

    Missed out on Ops-Stars 2018? Get the most powerful best practices, hot topics and key takeaways that marketing professionals gained at this year's event from the boldest leaders in operations.

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  • The Anatomy of a Successful B2B Rebrand

    The Anatomy of a Successful B2B Rebrand

    Karen Steele outlines the important milestones in a B2B rebrand, including how to appropriately define your brand, mission, and vision statements.

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  • How to Make Marketing Attribution Your Secret Weapon

    How to Make Marketing Attribution Your Secret Weapon

    Download the guide today and hear from industry experts from TOPO and Heinz Marketing on applying data to build effective sales funnel measurement.

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  • LeanData CEO And CMO Provide An Advanced Look At Ops-Stars Event, Trends Impacting Ops Roles

    LeanData CEO And CMO Provide An Advanced Look At Ops-Stars Event, Trends Impacting Ops Roles

    An interview with Evan Liang, CEO, and Karen Steele, CMO, of LeanData on trends impacting sales, marketing, and revenue operations roles and what to expect at Ops-Stars 2018.

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  • Ops-Stars Q&A: Target Key Accounts Using ABM with Joe Andrews

    Ops-Stars Q&A: Target Key Accounts Using ABM with Joe Andrews

    An interview with Joe Andrews, VP of product marketing at InsideView, on how to determine target accounts and best practices for preparing account-based marketing (ABM) data.

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  • Ops-Stars 2018: Everything You Need to Know About This Amazing Event

    Ops-Stars 2018: Everything You Need to Know About This Amazing Event

    The must-attend sessions, workshops, and networking opportunities you need to know about at Op-Stars 2018 at the San Francisco Mint September 25-26.

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