Routing Rules! LeanData's Sales and Marketing Blog

Everything that a data-driven marketer or salesperson needs to know about the complicated process of managing leads, breaking into accounts and increasing revenue to grow your business.

  • Account-Based Is Not Just a Marketing Play

    Account-Based Is Not Just a Marketing Play

    More and more businesses are implementing account-based strategies for growth, but it isn't just a marketing play. Here's how to build a seamless, account-based experience for prospects and customers.

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    May 13, 2019

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  • 4 Takeaways From #OpsStars NYC

    4 Takeaways From #OpsStars NYC

    Marketing, sales, and customer success leaders come together to talk about revenue operations and what this means for their business.

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  • 3 Surprising Strategies to Improve Your Sales Cycle

    3 Surprising Strategies to Improve Your Sales Cycle

    Sales tools and automation are key drivers to moving deals forward in your sales cycle, but you can’t overlook the importance of having a relationship with customers—and the impact that has on revenue

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  • A Cure for a Common Complexity: How B2B Organizations Are Managing Revenue Operations

    A Cure for a Common Complexity: How B2B Organizations Are Managing Revenue Operations

    Matt Heinz reveals latest revenue ops research at OpsStars, but gives us a sneak peek here.

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  • Revenue Operations is Here: Expectations for 2019 and Beyond

    Revenue Operations is Here: Expectations for 2019 and Beyond

    Something very exciting is happening in the B2B space today. Companies finally realize that in order to deliver a truly great B2B buying experience, they need to tear down organizational silos.

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  • 3 Business Challenges Hurting Your Bottomline

    3 Business Challenges Hurting Your Bottomline

    Disconnected business processes are hurting your bottomline. Here are three ways to overcome them to enhance the customer experience and accelerate revenue.

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  • OpsStars Breakout Sessions Announced!

    OpsStars Breakout Sessions Announced!

    Heading to OpsStars NYC? It’s time to get excited about all the exciting new sessions that will reveal the latest research findings, best practices, and tools needed to succeed in today's B2B market.

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  • 3 Ways to Empower Your Ops Stars (for Happier Customers)

    3 Ways to Empower Your Ops Stars (for Happier Customers)

    Customers expect a seamless, end-to-end experience. Here is how you can enable your marketing, sales, and customer success teams to deliver the optimal customer experience.

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  • LeanData Raises $27.5 Million in Series C Funding Following Record Growth

    LeanData Raises $27.5 Million in Series C Funding Following Record Growth

    New funding strengthens company’s ability to fuel innovation, support customer success and accelerate growth within fast-emerging Revenue Operations market

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  • EBOOK

    The Building Block Guide to Marketing Attribution

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  • LeanData Unlocks Growth Potential in B2B Businesses with Launch of Pioneering Revenue Operations Platform

    LeanData Unlocks Growth Potential in B2B Businesses with Launch of Pioneering Revenue Operations Platform

    Intelligent orchestration of trusted data across all go-to-market processes – from a single platform – enables brands to improve customer experience and drive greater revenue

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  • LeanData Supports Growing Community of Revenue Operations Professionals  with OpsStars Roadshow in 2019

    LeanData Supports Growing Community of Revenue Operations Professionals with OpsStars Roadshow in 2019

    Full-day events will bring together B2B leaders in Sales Ops, Marketing Ops, Customer Ops—and the fast-emerging role of Revenue Ops—into one place for learning and networking

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  • 3 Steps to Create a Connected Revenue Ops Tech Stack

    3 Steps to Create a Connected Revenue Ops Tech Stack

    New buyer behavior is shaping new sales strategies. Here's how to leverage technology to support this growth.

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  • 4 Lessons From B2BMX

    4 Lessons From B2BMX

    B2BMX had many valuable sessions about accelerating revenue through new strategies focused on creating the optimal buyer experience. Here are 4 main takeaways for your marketing and sales teams...

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  • OpsStars™ Hits the Road: Journey to Revenue Operations

    OpsStars™ Hits the Road: Journey to Revenue Operations

    OpsStars is an event dedicated to bringing sales, marketing, and customer operations together to discuss revenue operations with the latest content, industry experts, and thought leaders.

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  • How to Master the Art of Customer Marketing

    How to Master the Art of Customer Marketing

    Customer marketing is a vital role in any organization looking to reduce churn, and create an optimal customer experience that leads to upsell and renewal opportunities.

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  • LeanData CEO Leads Discussion on Future of Revenue Growth in Closing Keynote at B2B Marketing Exchange

    LeanData CEO Leads Discussion on Future of Revenue Growth in Closing Keynote at B2B Marketing Exchange

    Expert panel to share predictions and innovative strategies for overcoming the growing challenge of accelerating revenue in business-to-business organizations

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  • B2B Marketing Exchange Sessions for Revenue Ops Leaders

    B2B Marketing Exchange Sessions for Revenue Ops Leaders

    B2B Marketing Exchange is just around the corner. Make sure you map out how to spend your time at this valuable event! Make sure you don't miss out on these revenue ops sessions...

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  • LeanData™ Expands Executive Team, Adding Two Seasoned Leaders To Fuel Revenue Growth

    LeanData announced today that the company has expanded its executive leadership team with the appointment of Chief Customer Officer, Rachael McBrearty and Vice President of Finance, Larry Cheng.

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  • How Cross-Team Alignment Can Optimize Your 2019 Go-to-Market Strategy

    How Cross-Team Alignment Can Optimize Your 2019 Go-to-Market Strategy

    2019 is here, and with it comes a new opportunity to make your go-to-market (GTM) strategy work for you.

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  • The Brightest Trends of 2018

    The Brightest Trends of 2018

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