Routing Rules! LeanData's Sales and Marketing Blog

Everything that a data-driven marketer or salesperson needs to know about the complicated process of managing leads, breaking into accounts and increasing revenue to grow your business.

  • Parallels Between Go-to-Market Strategies and Agile Product Development

    Parallels Between Go-to-Market Strategies and Agile Product Development

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  • WEBINAR
    Monday, Dec 17th

    Execute Your 2019 GTM Plan with Revenue Operations

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  • Ready to hit the ground running on January 2nd?

    Ready to hit the ground running on January 2nd?

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  • Connecting Data to People Across Any Go-to-Market Model: ABM and Inbound

    Connecting Data to People Across Any Go-to-Market Model: ABM and Inbound

    Insights and key takeaways from the virtual workshop webinar on how to leverage inbound and ABM go-to-market motions to accelerate time to revenue.

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  • EBOOK

    The Building Block Guide to Marketing Attribution

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  • Ops-Stars 2018 Keynote Recap: How ABM Enables Sales to Drive Revenue

    Ops-Stars 2018 Keynote Recap: How ABM Enables Sales to Drive Revenue

    A recap of the Ops-Stars 2018 keynote led by Forrester Research's Laura Ramos, How ABM Enables Sales to Drive Revenue, on why ABM is important and the tech stack you need to be successful.

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  • Build a growth stack, not a tech stack

    Build a growth stack, not a tech stack

    It’s time for marketing and sales leaders to redefine tech stacks as growth stacks — the suite of tools that unlocks new ways of selling, better customer relationships, and creates business growth.

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  • The Best of Ops-Stars 2018: Sales Highlights

    The Best of Ops-Stars 2018: Sales Highlights

    If you couldn't make it to Ops-Stars 2018, here are the key takeaways, best practices, and topics that sales ops professionals enjoyed at the event.

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  • The Best of Ops-Stars 2018: Marketing Highlights

    The Best of Ops-Stars 2018: Marketing Highlights

    Missed out on Ops-Stars 2018? Get the most powerful best practices, hot topics and key takeaways that marketing professionals gained at this year's event from the boldest leaders in operations.

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  • The Anatomy of a Successful B2B Rebrand

    The Anatomy of a Successful B2B Rebrand

    Karen Steele outlines the important milestones in a B2B rebrand, including how to appropriately define your brand, mission, and vision statements.

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  • How to Make Marketing Attribution Your Secret Weapon

    How to Make Marketing Attribution Your Secret Weapon

    Download the guide today and hear from industry experts from TOPO and Heinz Marketing on applying data to build effective sales funnel measurement.

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  • LeanData CEO And CMO Provide An Advanced Look At Ops-Stars Event, Trends Impacting Ops Roles

    LeanData CEO And CMO Provide An Advanced Look At Ops-Stars Event, Trends Impacting Ops Roles

    An interview with Evan Liang, CEO, and Karen Steele, CMO, of LeanData on trends impacting sales, marketing, and revenue operations roles and what to expect at Ops-Stars 2018.

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  • Ops-Stars Q&A: Target Key Accounts Using ABM with Joe Andrews

    Ops-Stars Q&A: Target Key Accounts Using ABM with Joe Andrews

    An interview with Joe Andrews, VP of product marketing at InsideView, on how to determine target accounts and best practices for preparing account-based marketing (ABM) data.

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  • Ops-Stars 2018: Everything You Need to Know About This Amazing Event

    Ops-Stars 2018: Everything You Need to Know About This Amazing Event

    The must-attend sessions, workshops, and networking opportunities you need to know about at Op-Stars 2018 at the San Francisco Mint September 25-26.

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  • MarTech East 2018: Must-See Sessions for Marketing Ops Pros

    MarTech East 2018: Must-See Sessions for Marketing Ops Pros

    These are the must-see sessions for marketing operations pros at MarTech East 2018 in Boston. Join LeanData at the conference and stop by our booth #18!

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  • How to Treat Your Buyers Like Cat Videos

    How to Treat Your Buyers Like Cat Videos

    Learn how and why context-based lead routing can help you get to the right person in the right time—just like when you first were searching for cat videos on the internet.

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  • LeanData Announces Final Ops-Stars 2018 Conference Agenda

    LeanData Announces Final Ops-Stars 2018 Conference Agenda

    LeanData Announces Final Ops-Stars 2018 Conference Agenda

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  • Dreamforce and Ops-Stars: The Ultimate Dream Team for Revenue Ops Professionals

    Dreamforce and Ops-Stars: The Ultimate Dream Team for Revenue Ops Professionals

    If you're attending Dreamforce 2018, you won't want to miss out on the ultimate event for sales, marketing and revenue operations professionals, Ops-Stars 2018, at the San Francisco Mint Sept 25-26.

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  • Ops-Stars Q&A: Everything You Need to Know About RevOps With Matt Heinz

    Ops-Stars Q&A: Everything You Need to Know About RevOps With Matt Heinz

    An interview with Matt Heinz of Heinz Marketing on the 7 components of revenue ops success, challenges in adopting revenue ops and what to expect from his Ops-Stars 2018 session.

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  • What is your GTM Mix?

    What is your GTM Mix?

    This blog post explores why it's necessary for companies to optimize their GTM mix, with tactical advice on how to do so today. Learn more by joining the LeanData workshops at Ops-Stars 2018.

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  • The State of Revenue Ops 2018 [Report]

    The State of Revenue Ops 2018 [Report]

    Read this report with SalesHacker on the State of Revenue Operations and learn how 800 marketing and sales operations leaders define Revenue Operations and keys to its success in your organization.

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  • Sales and Marketing Alignment Means So Much More Today

    Sales and Marketing Alignment Means So Much More Today

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