Routing Rules! LeanData's Sales and Marketing Blog

Everything that a data-driven marketer or salesperson needs to know about the complicated process of managing leads, breaking into accounts and increasing revenue to grow your business.

  • How GE Digital Increased Accuracy on Marketing Influence Reporting by 195%

    How GE Digital Increased Accuracy on Marketing Influence Reporting by 195%

    Learn how GE Digital increase data accuracy and marketing influence reporting by 195% and increased engagement by 125% with LeanData.

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  • OpsStars 2019

    Journey to Revenue Operations
    November 19-21, 2019

    Register Now
  • Revenue Ops and the Modern CMO

    Revenue Ops and the Modern CMO

    Gone are the days when the chief marketing officer (CMO) merely brainstormed ad campaigns or greenlit copy. Today’s CMO is a thought leader who touches just about every aspect of their company...

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  • OpsStars Boston Highlights

    OpsStars Boston Highlights

    Earlier this month, more than 220 OpsStars—leaders from marketing, sales, and customer success—gathered at the #OpsStars event in Boston.

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  • The Ever-Evolving Role of the Chief Revenue Officer

    The Ever-Evolving Role of the Chief Revenue Officer

    What is the role of the CRO in today’s C-Suite and how can you ensure your company takes full advantage of CRO knowledge and talent?

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  • Why I ❤️ Marketing Attribution

    Why I ❤️ Marketing Attribution

    52% of B2B marketers said they currently report on marketing results manually via Excel! Here's how to leverage marketing attribution accurately to maximize ROI.

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  • Why OpsStars LOVE #OpsStars

    Why OpsStars LOVE #OpsStars

    OpsStars is the only event dedicated to solving operational challenges across marketing, sales, and customer success. See why OpsStars LOVE attending OpsStars events.

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  • LeanData + Outreach/SalesLoft: Intelligent Sales Engagement Workflows

    LeanData + Outreach/SalesLoft: Intelligent Sales Engagement Workflows

    LeanData integrations with Outreach and Salesloft are improving sales engagement workflows so that sales and customer teams can work intelligently to deliver the best customer experience.

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  • 4 Keys to Implementing a Revenue Operations Approach

    4 Keys to Implementing a Revenue Operations Approach

    If you’re ready to operate your business more efficiently and unlock additional growth opportunities, it’s time to devise your plan to implement a revenue operations approach for your business.

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  • Account-Based Is Not Just a Marketing Play

    Account-Based Is Not Just a Marketing Play

    More and more businesses are implementing account-based strategies for growth, but it isn't just a marketing play. Here's how to build a seamless, account-based experience for prospects and customers.

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  • EBOOK

    Defining Revenue Operations: The Essential Guide to Getting Started

    Get the Guide
  • 4 Takeaways From #OpsStars NYC

    4 Takeaways From #OpsStars NYC

    Marketing, sales, and customer success leaders come together to talk about revenue operations and what this means for their business.

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  • 3 Surprising Strategies to Improve Your Sales Cycle

    3 Surprising Strategies to Improve Your Sales Cycle

    Sales tools and automation are key drivers to moving deals forward in your sales cycle, but you can’t overlook the importance of having a relationship with customers—and the impact that has on revenue

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  • A Cure for a Common Complexity: How B2B Organizations Are Managing Revenue Operations

    A Cure for a Common Complexity: How B2B Organizations Are Managing Revenue Operations

    Matt Heinz reveals latest revenue ops research at OpsStars, but gives us a sneak peek here.

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  • Revenue Operations is Here: Expectations for 2019 and Beyond

    Revenue Operations is Here: Expectations for 2019 and Beyond

    Something very exciting is happening in the B2B space today. Companies finally realize that in order to deliver a truly great B2B buying experience, they need to tear down organizational silos.

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  • 3 Business Challenges Hurting Your Bottomline

    3 Business Challenges Hurting Your Bottomline

    Disconnected business processes are hurting your bottomline. Here are three ways to overcome them to enhance the customer experience and accelerate revenue.

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  • OpsStars Breakout Sessions Announced!

    OpsStars Breakout Sessions Announced!

    Heading to OpsStars NYC? It’s time to get excited about all the exciting new sessions that will reveal the latest research findings, best practices, and tools needed to succeed in today's B2B market.

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  • 3 Ways to Empower Your Ops Stars (for Happier Customers)

    3 Ways to Empower Your Ops Stars (for Happier Customers)

    Customers expect a seamless, end-to-end experience. Here is how you can enable your marketing, sales, and customer success teams to deliver the optimal customer experience.

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  • LeanData Raises $27.5 Million in Series C Funding Following Record Growth

    LeanData Raises $27.5 Million in Series C Funding Following Record Growth

    New funding strengthens company’s ability to fuel innovation, support customer success and accelerate growth within fast-emerging Revenue Operations market

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  • LeanData Unlocks Growth Potential in B2B Businesses with Launch of Pioneering Revenue Operations Platform

    LeanData Unlocks Growth Potential in B2B Businesses with Launch of Pioneering Revenue Operations Platform

    Intelligent orchestration of trusted data across all go-to-market processes – from a single platform – enables brands to improve customer experience and drive greater revenue

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  • LeanData Supports Growing Community of Revenue Operations Professionals  with OpsStars Roadshow in 2019

    LeanData Supports Growing Community of Revenue Operations Professionals with OpsStars Roadshow in 2019

    Full-day events will bring together B2B leaders in Sales Ops, Marketing Ops, Customer Ops—and the fast-emerging role of Revenue Ops—into one place for learning and networking

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  • 3 Steps to Create a Connected Revenue Ops Tech Stack

    3 Steps to Create a Connected Revenue Ops Tech Stack

    New buyer behavior is shaping new sales strategies. Here's how to leverage technology to support this growth.

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