Routing Rules! LeanData's Sales and Marketing Blog

Everything that a data-driven marketer or salesperson needs to know about the complicated process of managing leads, breaking into accounts and increasing revenue to grow your business.

  • How to Make Marketing Attribution Your Secret Weapon

    How to Make Marketing Attribution Your Secret Weapon

    Download the guide today and hear from industry experts from TOPO and Heinz Marketing on applying data to build effective sales funnel measurement.

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  • LeanData CEO And CMO Provide An Advanced Look At Ops-Stars Event, Trends Impacting Ops Roles

    LeanData CEO And CMO Provide An Advanced Look At Ops-Stars Event, Trends Impacting Ops Roles

    An interview with Evan Liang, CEO, and Karen Steele, CMO, of LeanData on trends impacting sales, marketing, and revenue operations roles and what to expect at Ops-Stars 2018.

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  • Jumpstart Your Go-to-Market with LeanData

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  • Ops-Stars Q&A: Target Key Accounts Using ABM with Joe Andrews

    Ops-Stars Q&A: Target Key Accounts Using ABM with Joe Andrews

    An interview with Joe Andrews, VP of product marketing at InsideView, on how to determine target accounts and best practices for preparing account-based marketing (ABM) data.

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  • EBOOK

    The Building Block Guide to Marketing Attribution

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  • Ops-Stars 2018: Everything You Need to Know About This Amazing Event

    Ops-Stars 2018: Everything You Need to Know About This Amazing Event

    The must-attend sessions, workshops, and networking opportunities you need to know about at Op-Stars 2018 at the San Francisco Mint September 25-26.

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  • MarTech East 2018: Must-See Sessions for Marketing Ops Pros

    MarTech East 2018: Must-See Sessions for Marketing Ops Pros

    These are the must-see sessions for marketing operations pros at MarTech East 2018 in Boston. Join LeanData at the conference and stop by our booth #18!

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  • How to Treat Your Buyers Like Cat Videos

    How to Treat Your Buyers Like Cat Videos

    Learn how and why context-based lead routing can help you get to the right person in the right time—just like when you first were searching for cat videos on the internet.

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  • LeanData Announces Final Ops-Stars 2018 Conference Agenda

    LeanData Announces Final Ops-Stars 2018 Conference Agenda

    LeanData Announces Final Ops-Stars 2018 Conference Agenda

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  • Dreamforce and Ops-Stars: The Ultimate Dream Team for Revenue Ops Professionals

    Dreamforce and Ops-Stars: The Ultimate Dream Team for Revenue Ops Professionals

    If you're attending Dreamforce 2018, you won't want to miss out on the ultimate event for sales, marketing and revenue operations professionals, Ops-Stars 2018, at the San Francisco Mint Sept 25-26.

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  • Ops-Stars Q&A: Everything You Need to Know About RevOps With Matt Heinz

    Ops-Stars Q&A: Everything You Need to Know About RevOps With Matt Heinz

    An interview with Matt Heinz of Heinz Marketing on the 7 components of revenue ops success, challenges in adopting revenue ops and what to expect from his Ops-Stars 2018 session.

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  • What is your GTM Mix?

    What is your GTM Mix?

    This blog post explores why it's necessary for companies to optimize their GTM mix, with tactical advice on how to do so today. Learn more by joining the LeanData workshops at Ops-Stars 2018.

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  • The State of Revenue Ops 2018 [Report]

    The State of Revenue Ops 2018 [Report]

    Read this report with SalesHacker on the State of Revenue Operations and learn how 800 marketing and sales operations leaders define Revenue Operations and keys to its success in your organization.

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  • LeanData and Sales Hacker Unveil Inaugural Survey

    Approximately 1,000 Sales and Marketing Executives View Revenue as a Shared Responsibility for Predictable Go-To-Market Execution

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  • Leading Industry Event for Ops Leaders Shaping The Future of Revenue Operations

    LeanData’s 3rd Annual Ops-Stars Conference Unveils Content Sessions Featuring Global B2B Brands Including Google Cloud, Airbnb, Bluewolf (IBM), Marketo, Splunk and RingCentral

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  • LeanData Enhances Best-in-Class Round-Robin Capabilities

    LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, unveiled today advanced functionality to its best-in-class Round-Robin Lead Routing capability.

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  • Round Robin Lead Assignment: Much More Than Just Equal Distribution

    Round Robin Lead Assignment: Much More Than Just Equal Distribution

    Using a round robin system to distribute leads sounds simple, but in reality there can be many variations and exceptions to consider specifically for your business.

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  • LeanData Announces 3rd Annual Ops-Stars Conference

    SUNNYVALE, Calif., June 18, 2018 – LeanData, the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at...

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  • How LeanData is perfect for the Demand Unit Waterfall

    How LeanData is perfect for the Demand Unit Waterfall

    The spring conference blitz recently wrapped up with the annual SiriusDecisions Summit in Las Vegas, and I finally had time to sit down and gather my thoughts about this year’s summit. This being...

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  • Marketing Nation 2018: Marketing consolidation and more

    Marketing Nation 2018: Marketing consolidation and more

    Marketo’s Marketing Nation Summit continues to be one of the premiere marketing events of the year, and for good reason: it’s always full of great insights, interesting speakers and, of course,...

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  • What an efficient sales funnel can do for you [Analyst Report]

    What an efficient sales funnel can do for you [Analyst Report]

    It’s pretty clear: when you make your sales funnel more efficient, then you make money more efficiently. But the road to get there is easier said than done. (Like everything else in sales and...

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  • LeanData’s ready for GDPR

    LeanData’s ready for GDPR

    On May 25, 2018, the General Data Protection Regulation (GDPR), a European privacy law that sets a high standard for privacy and compliance, will go into effect. If you’re a marketer, you already...

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