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Unsolved Mysteries: Who Killed Marketing and Sales Alignment?

October 22, 2018

Nate Skinner – VP, Product Marketing, SalesForce

Marketing versus sales, sales versus marketing — somewhere along the way, marketing and sales alignment died. But it hasn't always been this way... so who's to blame for this unsolved homicide? What can we do to hold them accountable for this grizzly murder? And how do we restore justice to B2B sales and marketers once and for all? Join us as we crack the code on one of the most long-standing cold cases of all time.

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Data-fueled deal engines: How the best revenue teams use data to save time and drive bigger deals
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Three Phases: The New Approach for Sales and Marketing Planning
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