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Unboxing ABM

April 30, 2019

David Lewis | Founder & CEO, DemandGen

This nuts and bolts session will unbox for you the strategies, technologies, and processes for implementing and maintaining a fully-functional ABM program across sales and marketing. Known for his prescriptive and highly engaging workshops, the author of the #1 book on lead management will share for you what it literally takes to be an ABM master.

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