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The Art and Science of the Integrated Sales and Marketing Tech Stack

April 30, 2019

For decades, B2B companies have discussed the art of sales and marketing alignment to help drive growth. What has changed, is that the art has now become a science, and now, the art is all about orchestration, integration, and enablement, while the science is focused on technology. In this breakout session, moderated by Evan Liang, Co-Founder, CEO, LeanData, learn from Meagen Eisenberg, CMO, MongoDB, Lars Nilsson, former VP, Global Inside Sales, Cloudera and current CEO, SalesSource, about how these executives built integrated tech stacks to solve critical business problems and grow revenue.

Featured Panelists: 

  • Evan Liang (Moderator) | Co-Founder & CEO, LeanData
  • Lars Nilsson | CEO, SalesSource
  • Hilary Headlee | VP of Global Sales Ops & Productivity, MindBody Inc.
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