Tracy Eiler – CMO, InsideView
Adam Perry – Director of Product, InsideView
Joe Andrews – VP of Product Marketing, InsideView
ABM needs great data. ABM takes your sales and marketing efforts to a deeper level, and having accurate and complete data makes it possible. During this session, you’ll learn how to make sure you get each step of ABM right, from identifying and covering your Total Addressable Market to defining and targeting your Ideal Customer Profile. Go back to the office equipped to:
- get your data ABM-ready
- select target accounts in the context of your TAM
- align sales and marketing to agree on an approach
- engage those accounts and
- measure your progress.
We’ll also dive into real case studies and show you how InsideView is executing ABM programs to generate pipeline.