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Make ABM Actually Work: A Blueprint Forward

October 18, 2018

Jessica Cross – Manager, Demand Generation RollWorks

Afraid your multi-channel marketing is getting lost in the noise? Engaging potential customers on different channels doesn’t work if those channels aren’t working together. Join RollWorks Manager of Demand Gen, Jessica Cross, for her behind the scenes look at first-hand lessons learned, actionable tips, and a blueprint for ABM success. Whether you’re a seasoned ABM specialist or just starting out, there will be something for you in this comprehensive session. Attendees will learn how to create a full-fledged account-based marketing campaign that stands out from your competitors:

  • Create different tiers of personalization in your marketing.
  • Customize your messaging for multiple buyer personas.
  • Coordinate direct mail and display ads to make a big impression.
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