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How Do Revenue Teams Define Attribution?

October 18, 2018

Andrew Gaffney (Moderator) – Content Director, Demand Gen Report
Karen Steele – CMO, LeanData
Jordan Con – Head of Product Marketing, Bizible
Barton Jones – Director, B2B Marketing, Oath Inc.

Attribution is on the minds of B2B revenue teams (sales and marketing) these days. These teams are responsible for influencing a significant percentage of revenue but how do revenue teams define attribution? Who gets credit for specific touch points during a customer’s journey. Join marketing leaders from Oath (formerly Yahoo!), LeanData, and Bizible to learn how these companies define attribution and how they leverage the strategy to drive revenue.

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