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How Do Revenue Teams Define Attribution?

April 30, 2019

Attribution is on the minds of B2B revenue teams (sales and marketing) these days. These teams are responsible for influencing a significant percentage of revenue but how do revenue teams define attribution? Who gets credit for specific touch points during a customer’s journey?  Join marketing leaders from Oath (formerly Yahoo!), LeanData, and Bizible to learn how these companies define attribution and how they leverage the strategy to drive revenue.

Featured Panelists:

  • Andrew Gaffney (Moderator) | Content Director, Demand Gen Report
  • Karen Steele | CMO, LeanData
  • Barton Jones | Director, B2B Marketing, Oath Inc.
  • Jordan Con | Head of Product Marketing, Bizible
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