Karin Holmgren – Sr. Manager, Global Marketing Ops, Pitney Bowes
We moved from multiple disparate web form hosting systems to one system, reducing time spent on GDPR form updates by 23 (75 mins to 15 mins) thus decreasing cost by 60%. We also reduced form count from 4000 to 500 by implementing a retirement policy.
Infusing the Human Touch in ABM
Learn from PFL about best practices on how to infuse human interactions into the customer journey and authe...
Execute your 2019
Go-to-Market strategy like a pro
Other content in this Stream
Ops-Stars 2018 Keynote Recap: How ABM Enables Sales to Drive Revenue
A recap of the Ops-Stars 2018 keynote led by Forrester Research's Laura Ramos, How ABM Enables Sales to Drive Revenue, on why ABM is important and the tech stack you need to be successful.
The Best of Ops-Stars 2018: Sales Highlights
If you couldn't make it to Ops-Stars 2018, here are the key takeaways, best practices, and topics that sales ops professionals enjoyed at the event.
The Best of Ops-Stars 2018: Marketing Highlights
Missed out on Ops-Stars 2018? Get the most powerful best practices, hot topics and key takeaways that marketing professionals gained at this year's event from the boldest leaders in operations.
Data-fueled deal engines: How the best revenue teams use data to save time and drive bigger deals
Learn how dynamic revenue teams future-proof their data infrastructure, automate the discovery of ever-growing addressable markets, and align ABM and prospecting efforts.
Unsolved Mysteries: Who Killed Marketing and Sales Alignment?
How do we restore justice to B2B sales and marketers once and for all? Join Nate Skinner, Salesforce Pardot, as we crack the code on one of the most long-standing cold cases of all time.
Three Phases: The New Approach for Sales and Marketing Planning
In this keynote, Dana will outline the new three-phase approach for sales and marketing planning approach to growing revenue for their organization.
Learn from industry-leading sales and marketing professionals on how they built and executed proven integrated go-to-market strategies to accelerate revenue growth for their companies.
Men as Allies: Moving From Awareness to Advocacy
Join the Women Innovators Network as we discuss bridging the gap between awareness and advocacy among male allies in the workplace.
How to Optimize for Growth Leading to a Successful Exit: It‘s every entrepreneur’s dream to build, grow their business leading to a successf
Learn about how Xactly and G2 Crowd scaled their go-to-market strategies to grow their respective businesses that ultimately lead to successful exits, including IPOs and acquisitions.
Retro Yet Revolutionary: How ABM Enables Sales To Drive Revenue
Laura will unveil a new research report that focuses on how companies have been successful with their ABM strategies over the past two years. Furthermore, Laura will provide insights and best practice
Engage to Win: A Blueprint for Success in the Engagement Economy
Mika Yamamoto, Marketo’s new Global President, will show how to win the heart and mind of the buyer in this new world, using technology, including AI, to plan, engage, and measure success.
Target Key Accounts Using an Account-Based Strategy
During this session, you’ll learn how to make sure you get each step of ABM right, from identifying and covering your Total Addressable Market to defining and targeting your Ideal Customer Profile.
ABM on a Budget: How To Get the Most Out of Your Strategy
Learn how Glint implemented an effective budget constrained ABM tech stack and strategy to ramp pipeline growth by customizing SalesForce and leveraging LeanData.
How AI is Optimizing the Sales Ops Role in Forecasting and Pipeline Management
Join Stephen D’Angelo and Andrew Zellis to understand the benefits and opportunities AI provide sales operations teams in optimizing forecasting and pipeline management to help grow revenue.
This nuts and bolts session will unbox for you the strategies, technologies, and processes for implementing and maintaining a fully-functional ABM program across sales and marketing.
The Rise of the Customer-Centric Company (The ‘3 Cs’)
In this presentation, TOPO Chief Analyst Craig Rosenberg, will walk through the key pillars of customer-centricity and provide specific information on how to transform now.
The Science of Sales – End to End Process Readiness Framework
This session will give you a framework to share with sales, the c-suite, and your board, highlighting what you're doing to support the strategy, and tools you can use to enable your vision.
Sales Operations Guide to Territory Carving and Management
Kevin Vanes, VP of Sales at Sigstr, has tackled territory carving and will share how he fit Ideal Customer Profile (ICP) criteria into into the design to equalize the outbound sales playing field.
Infusing the Human Touch in ABM
Learn from PFL about best practices on how to infuse human interactions into the customer journey and authentically connect with your buyers.
Delivering a Predictable Pipeline-A B2B Revenue Ops Success Framework and Maturity Model