Mika Yamamoto – Global President, Marketo
The world we live in is radically different today than it was five years ago. In this hyper-digital world, where everyone is connected through social media, are you really connecting with your customers? Consumers don't want to be marketed to anymore. Mika Yamamoto, Marketo’s new Global President and former Chief Digital Marketing Officer of SAP, will talk about the changes in engagement over the last few years and discuss how to deeply engage with your customers to develop brand advocates for life. She’ll show how to win the heart and mind of the buyer in this new world, using technology, including AI, to plan, engage, and measure success.