Albert Li | Sr. Marketing Ops Manager, Glint
Jim Bell | CMO, Glint
Learn how Glint implemented an effective budget constrained ABM tech stack and strategy to ramp pipeline growth by customizing SalesForce and leveraging LeanData.
Other content in this Stream
The Best of Ops-Stars 2018: Sales Highlights
If you couldn't make it to Ops-Stars 2018, here are the key takeaways, best practices, and topics that sales ops professionals enjoyed at the event.
The Best of Ops-Stars 2018: Marketing Highlights
Missed out on Ops-Stars 2018? Get the most powerful best practices, hot topics and key takeaways that marketing professionals gained at this year's event from the boldest leaders in operations.
35:54Unsolved Mysteries: Who Killed Marketing and Sales Alignment?
How do we restore justice to B2B sales and marketers once and for all? Join Nate Skinner, Salesforce Pardot, as we crack the code on one of the most long-standing cold cases of all time.
31:42Unboxing ABM
This nuts and bolts session will unbox for you the strategies, technologies, and processes for implementing and maintaining a fully-functional ABM program across sales and marketing.
33:39Three Phases: The New Approach for Sales and Marketing Planning
In this keynote, Dana will outline the new three-phase approach for sales and marketing planning approach to growing revenue for their organization.
29:43The Science of Sales – End to End Process Readiness Framework
This session will give you a framework to share with sales, the c-suite, and your board, highlighting what you're doing to support the strategy, and tools you can use to enable your vision.
34:07The Rise of the Customer-Centric Company (The ‘3 Cs’)
In this presentation, TOPO Chief Analyst Craig Rosenberg, will walk through the key pillars of customer-centricity and provide specific information on how to transform now.
27:22Target Key Accounts Using an Account-Based Strategy
During this session, you’ll learn how to make sure you get each step of ABM right, from identifying and covering your Total Addressable Market to defining and targeting your Ideal Customer Profile.
22:42Sales Operations Guide to Territory Carving and Management
Kevin Vanes, VP of Sales at Sigstr, has tackled territory carving and will share how he fit Ideal Customer Profile (ICP) criteria into into the design to equalize the outbound sales playing field.
28:57Infusing the Human Touch in ABM
Learn from PFL about best practices on how to infuse human interactions into the customer journey and authentically connect with your buyers.
27:57How to Scale An Outbound Prospecting Strategy Using Real Time Signals
Panelists will discuss leveraging both firmographic information and company 'signals' to ensure they are reaching out to buyers at the right time.
46:04How to Optimize for Growth Leading to a Successful Exit: It‘s every entrepreneur’s dream to build, grow their business leading to a successf
Join Doug Pepper, Christopher Cabrera, and Godard Abel to learn about how they scaled their go-to-market strategies to grow their respective businesses that ultimately lead to successful exits.
14:34GDPR and Our Web Forms Nightmare
In this session, you'll hear from Katie Holmgren, Senior Manager, Marketing Operations at Pitney Bowes, on their journey to optimizing web forms for GDPR compliance.
31:20Delivering a Predictable Pipeline: A B2B Revenue Ops Success Framework and Maturity Model
Learn the 7 components of revenue operations success in B2B, including the strategy, alignment, and technology components necessary to create a predictable and scalable sales pipeline engine.
31:43Data-fueled deal engines: How the best revenue teams use data to save time and drive bigger deals
Learn how dynamic revenue teams future-proof their data infrastructure, automate the discovery of ever-growing addressable markets, and align ABM and prospecting efforts.
25:48Communicating the ROI of Opps to Executives
From the difficulties in calculating these metrics to delivering the information to your C-Level Executives, we address the deeper aspects of connecting with your audience.
29:33You Get What You Pay For
Learn how to maximize your compensation spend to drive the right behaviors.
28:50Transitioning Your Sales Organization to Account-Based Marketing
ABM requires a shift in your sales processes to better engage the humans in your target accounts. Todd will share how he transformed the Terminus sales organization to achieve incredible ABM results.
30:27The Evolution of Revenue Ops and Where It’s Headed
