Ops-Stars 2018 Recap

  • Ops-Stars 2018 Keynote Recap: How ABM Enables Sales to Drive Revenue

    Ops-Stars 2018 Keynote Recap: How ABM Enables Sales to Drive Revenue

    A recap of the Ops-Stars 2018 keynote led by Forrester Research's Laura Ramos, How ABM Enables Sales to Drive Revenue, on why ABM is important and the tech stack you need to be successful.

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  • The Best of Ops-Stars 2018: Sales Highlights

    The Best of Ops-Stars 2018: Sales Highlights

    If you couldn't make it to Ops-Stars 2018, here are the key takeaways, best practices, and topics that sales ops professionals enjoyed at the event.

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  • The Best of Ops-Stars 2018: Marketing Highlights

    The Best of Ops-Stars 2018: Marketing Highlights

    Missed out on Ops-Stars 2018? Get the most powerful best practices, hot topics and key takeaways that marketing professionals gained at this year's event from the boldest leaders in operations.

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  • Data-fueled deal engines: How the best revenue teams use data to save time and drive bigger deals31:43

    Data-fueled deal engines: How the best revenue teams use data to save time and drive bigger deals

    Learn how dynamic revenue teams future-proof their data infrastructure, automate the discovery of ever-growing addressable markets, and align ABM and prospecting efforts.

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  • Unsolved Mysteries: Who Killed Marketing and Sales Alignment?35:54

    Unsolved Mysteries: Who Killed Marketing and Sales Alignment?

    How do we restore justice to B2B sales and marketers once and for all? Join Nate Skinner, Salesforce Pardot, as we crack the code on one of the most long-standing cold cases of all time.

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  • Three Phases: The New Approach for Sales and Marketing Planning33:39

    Three Phases: The New Approach for Sales and Marketing Planning

    In this keynote, Dana will outline the new three-phase approach for sales and marketing planning approach to growing revenue for their organization.

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  • Ops-Stars Panel46:07

    Ops-Stars Panel

    Learn from industry-leading sales and marketing professionals on how they built and executed proven integrated go-to-market strategies to accelerate revenue growth for their companies.

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  • Men as Allies: Moving From Awareness to Advocacy44:12

    Men as Allies: Moving From Awareness to Advocacy

    Join the Women Innovators Network as we discuss bridging the gap between awareness and advocacy among male allies in the workplace.

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  • How to Optimize for Growth Leading to a Successful Exit: It‘s every entrepreneur’s dream to build, grow their business leading to a successf46:04

    How to Optimize for Growth Leading to a Successful Exit: It‘s every entrepreneur’s dream to build, grow their business leading to a successf

    Learn about how Xactly and G2 Crowd scaled their go-to-market strategies to grow their respective businesses that ultimately lead to successful exits, including IPOs and acquisitions.

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  • Retro Yet Revolutionary: How ABM Enables Sales To Drive Revenue43:51

    Retro Yet Revolutionary: How ABM Enables Sales To Drive Revenue

    Laura will unveil a new research report that focuses on how companies have been successful with their ABM strategies over the past two years. Furthermore, Laura will provide insights and best practice

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  • Engage to Win: A Blueprint for Success in the Engagement Economy44:48

    Engage to Win: A Blueprint for Success in the Engagement Economy

    Mika Yamamoto, Marketo’s new Global President, will show how to win the heart and mind of the buyer in this new world, using technology, including AI, to plan, engage, and measure success.

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  • Target Key Accounts Using an Account-Based Strategy27:21

    Target Key Accounts Using an Account-Based Strategy

    During this session, you’ll learn how to make sure you get each step of ABM right, from identifying and covering your Total Addressable Market to defining and targeting your Ideal Customer Profile.

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  • ABM on a Budget: How To Get the Most Out of Your Strategy30:02

    ABM on a Budget: How To Get the Most Out of Your Strategy

    Learn how Glint implemented an effective budget constrained ABM tech stack and strategy to ramp pipeline growth by customizing SalesForce and leveraging LeanData.

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  • How AI is Optimizing the Sales Ops Role in Forecasting and Pipeline Management30:26

    How AI is Optimizing the Sales Ops Role in Forecasting and Pipeline Management

    Join Stephen D’Angelo and Andrew Zellis to understand the benefits and opportunities AI provide sales operations teams in optimizing forecasting and pipeline management to help grow revenue.

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  • Unboxing ABM31:42

    Unboxing ABM

    This nuts and bolts session will unbox for you the strategies, technologies, and processes for implementing and maintaining a fully-functional ABM program across sales and marketing.

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  • The Rise of the Customer-Centric Company (The ‘3 Cs’)34:07

    The Rise of the Customer-Centric Company (The ‘3 Cs’)

    In this presentation, TOPO Chief Analyst Craig Rosenberg, will walk through the key pillars of customer-centricity and provide specific information on how to transform now.

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  • The Science of Sales – End to End Process Readiness Framework29:43

    The Science of Sales – End to End Process Readiness Framework

    This session will give you a framework to share with sales, the c-suite, and your board, highlighting what you're doing to support the strategy, and tools you can use to enable your vision.

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  • Sales Operations Guide to Territory Carving and Management22:42

    Sales Operations Guide to Territory Carving and Management

    Kevin Vanes, VP of Sales at Sigstr, has tackled territory carving and will share how he fit Ideal Customer Profile (ICP) criteria into into the design to equalize the outbound sales playing field.

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  • Infusing the Human Touch in ABM28:57

    Infusing the Human Touch in ABM

    Learn from PFL about best practices on how to infuse human interactions into the customer journey and authentically connect with your buyers.

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  • GDPR and Our Web Forms Nightmare14:34

    GDPR and Our Web Forms Nightmare

    In this session, you'll hear from Katie Holmgren, Senior Manager, Marketing Operations at Pitney Bowes, on their journey to optimizing web forms for GDPR compliance.

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