OpsStars 2018 Recap

  • OpsStars 2018 Attendee Testimonials2:08

    OpsStars 2018 Attendee Testimonials

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  • PiLights from OpsStars 20182:57

    PiLights from OpsStars 2018

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  • OpsStars 2018 Promo Video1:21

    OpsStars 2018 Promo Video

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  • The Best of Ops-Stars 2018: Sales Highlights

    The Best of Ops-Stars 2018: Sales Highlights

    If you couldn't make it to Ops-Stars 2018, here are the key takeaways, best practices, and topics that sales ops professionals enjoyed at the event.

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  • The Best of Ops-Stars 2018: Marketing Highlights

    The Best of Ops-Stars 2018: Marketing Highlights

    Missed out on Ops-Stars 2018? Get the most powerful best practices, hot topics and key takeaways that marketing professionals gained at this year's event from the boldest leaders in operations.

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  • Unsolved Mysteries: Who Killed Marketing and Sales Alignment?35:54

    Unsolved Mysteries: Who Killed Marketing and Sales Alignment?

    How do we restore justice to B2B sales and marketers once and for all? Join Nate Skinner, Salesforce Pardot, as we crack the code on one of the most long-standing cold cases of all time.

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  • Unboxing ABM31:42

    Unboxing ABM

    This nuts and bolts session will unbox for you the strategies, technologies, and processes for implementing and maintaining a fully-functional ABM program across sales and marketing.

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  • Three Phases: The New Approach for Sales and Marketing Planning33:39

    Three Phases: The New Approach for Sales and Marketing Planning

    In this keynote, Dana will outline the new three-phase approach for sales and marketing planning approach to growing revenue for their organization.

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  • The Science of Sales – End to End Process Readiness Framework29:43

    The Science of Sales – End to End Process Readiness Framework

    This session will give you a framework to share with sales, the c-suite, and your board, highlighting what you're doing to support the strategy, and tools you can use to enable your vision.

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  • The Rise of the Customer-Centric Company (The ‘3 Cs’)34:07

    The Rise of the Customer-Centric Company (The ‘3 Cs’)

    In this presentation, TOPO Chief Analyst Craig Rosenberg, will walk through the key pillars of customer-centricity and provide specific information on how to transform now.

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  • Target Key Accounts Using an Account-Based Strategy27:22

    Target Key Accounts Using an Account-Based Strategy

    During this session, you’ll learn how to make sure you get each step of ABM right, from identifying and covering your Total Addressable Market to defining and targeting your Ideal Customer Profile.

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  • Sales Operations Guide to Territory Carving and Management22:42

    Sales Operations Guide to Territory Carving and Management

    Kevin Vanes, VP of Sales at Sigstr, has tackled territory carving and will share how he fit Ideal Customer Profile (ICP) criteria into into the design to equalize the outbound sales playing field.

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  • Infusing the Human Touch in ABM28:57

    Infusing the Human Touch in ABM

    Learn from PFL about best practices on how to infuse human interactions into the customer journey and authentically connect with your buyers.

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  • How to Scale An Outbound Prospecting Strategy Using Real Time Signals27:57

    How to Scale An Outbound Prospecting Strategy Using Real Time Signals

    Panelists will discuss leveraging both firmographic information and company 'signals' to ensure they are reaching out to buyers at the right time.

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  • How to Optimize for Growth Leading to a Successful Exit: It‘s every entrepreneur’s dream to build, grow their business leading to a successf46:04

    How to Optimize for Growth Leading to a Successful Exit: It‘s every entrepreneur’s dream to build, grow their business leading to a successf

    Join Doug Pepper, Christopher Cabrera, and Godard Abel to learn about how they scaled their go-to-market strategies to grow their respective businesses that ultimately lead to successful exits.

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  • GDPR and Our Web Forms Nightmare14:34

    GDPR and Our Web Forms Nightmare

    In this session, you'll hear from Katie Holmgren, Senior Manager, Marketing Operations at Pitney Bowes, on their journey to optimizing web forms for GDPR compliance.

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  • Delivering a Predictable Pipeline: A B2B Revenue Ops Success Framework and Maturity Model31:20

    Delivering a Predictable Pipeline: A B2B Revenue Ops Success Framework and Maturity Model

    Learn the 7 components of revenue operations success in B2B, including the strategy, alignment, and technology components necessary to create a predictable and scalable sales pipeline engine.

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  • Data-fueled deal engines: How the best revenue teams use data to save time and drive bigger deals31:43

    Data-fueled deal engines: How the best revenue teams use data to save time and drive bigger deals

    Learn how dynamic revenue teams future-proof their data infrastructure, automate the discovery of ever-growing addressable markets, and align ABM and prospecting efforts.

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  • Communicating the ROI of Opps to Executives25:48

    Communicating the ROI of Opps to Executives

    From the difficulties in calculating these metrics to delivering the information to your C-Level Executives, we address the deeper aspects of connecting with your audience.

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  • ABM on a Budget: How To Get the Most Out of Your Strategy30:02

    ABM on a Budget: How To Get the Most Out of Your Strategy

    Learn how Glint implemented an effective budget constrained ABM tech stack and strategy to ramp pipeline growth by customizing SalesForce and leveraging LeanData.

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