Data-Driven marketers want to measure the true impact of their campaigns. Marketers now can see their influence with several reporting models that include first-touch, last-touch and multi-touch attribution.
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LeanData’s new tool automates reports for marketers to use in targeting leads
Lead management solution provider LeanData has released an offering called LeanData Clarity, which provides...
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How Sales Ops Can Get What It Wants
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Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process
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LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership
LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce...
FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
Combining campaign attribution and full-funnel visibility is a B2B sales game changer DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions...
Opportunities, Marketing Touches and The Power of One
There’s a lot of value in building reports in native Salesforce with an object and its child objects. And one of the key values you look for in this kind of report is how many unique counts exist....
Convert Your Marketing Automation to an Account Based Nurturing Machine
Are MQLs Nothing More Than a Vanity Metric?
The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. You know the drill. A large amount of leads are poured into the top of the...
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Account-Based Marketing is a red-hot trend. But how do you go from just talking about ABM to real action? This easy, 10-step guide will put you on the road to business success.
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The Account Based Marketing Technology Stack Emerges
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Five Ways to Create Content that Motivates Prospects to Action
Guest post by Braveen Kumar, Content Marketer & Editor with Uberflip. Content marketing often suffers for one of two reasons: Either there’s too much focus on selling with content, or there’s too...
The Account-Based Marketing Evangelist Takes the Stage
LeanData Clarity Webinar Prospects
Lead-to-Account Matching Is Only the First Step
Chances are you’ve been hearing a lot lately about “lead-to-account matching.” It seems like there are more and more companies bragging about how they can bridge that gap. On one hand, all of the...
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