Marketing Operations: Wizardry in Modern Marketing
Technology is rapidly changing how marketing functions. New roles are emerging to oversee the flood of MarTech tools. Here are strategies and tips to ensure success in modern marketing.
-
Read ArticleHow Sales Ops Can Get What It Wants
Buying stuff ought to be fun, right? Especially when you’re not spending your own money. But “fun” isn’t a word that most Sales Operations professionals normally associate with purchasing...
-
Read ArticleIntroducing Ops-Stars: The Unsung Heroes of the B2B Sales Process
The obvious question is, “What’s an Ops-Star?” Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine The fixers who remove obstacles for sales...
-
Read ArticleLeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership
LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce...
-
Read ArticleFunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
Combining campaign attribution and full-funnel visibility is a B2B sales game changer DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions...
-
Read ArticleOpportunities, Marketing Touches and The Power of One
There’s a lot of value in building reports in native Salesforce with an object and its child objects. And one of the key values you look for in this kind of report is how many unique counts exist....
-
28:36Watch VideoConvert Your Marketing Automation to an Account Based Nurturing Machine
-
Read ArticleAre MQLs Nothing More Than a Vanity Metric?
The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. You know the drill. A large amount of leads are poured into the top of the...
-
Read ArticleScott Brinker
Standing at the Intersection of Marketing and Technology
-
Read PDFA Lead's Journey to Find the Right Home
-
Read PDFThe Complete Do-It-Yourself Guide to Account-Based Marketing
Account-Based Marketing is a red-hot trend. But how do you go from just talking about ABM to real action? This easy, 10-step guide will put you on the road to business success.
-
28:38Watch Video5 Tips for Converting MQLs to Revenue
-
Read ArticleMasha Finkelstein
From Laboratory Researcher to Marketing Technologist
-
Read ArticleThe Account Based Marketing Technology Stack Emerges
Breaking down the database-silo barrier is the key to LeanData and companies are finding many ways to put this to use.
-
49:33Watch VideoSetting up campaign types and programs for success
-
Read ArticleFive Ways to Create Content that Motivates Prospects to Action
Guest post by Braveen Kumar, Content Marketer & Editor with Uberflip. Content marketing often suffers for one of two reasons: Either there’s too much focus on selling with content, or there’s too...
-
Read ArticleSangram Vajre
The Account-Based Marketing Evangelist Takes the Stage
-
39:20Watch VideoLeanData Clarity Webinar Prospects
-
Read ArticleLead-to-Account Matching Is Only the First Step
Chances are you’ve been hearing a lot lately about “lead-to-account matching.” It seems like there are more and more companies bragging about how they can bridge that gap. On one hand, all of the...
-
29:52Watch VideoOpportunity Knocks
-
Read ArticleSafe and Secure with LeanData Solutions
Your company data is precious. Nobody understands that better than LeanData. And that’s why your business information always will be safe and secure when you partner with LeanData. “We know...
-
Loading More...
