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Why Cleaning Your CRM Won't Work

April 30, 2019

Cleaning your database is a thankless and never-ending task. As a diligent ops person, you upload standardized lists, run regular cleaning schedules, and educate Sales and Marketing about field management. But you’ll never reach a 100% pristine state. In just a few months, it's going to get dirty again. That’s why you need the right tools to manage your data, making sure dirty databases never become a problem.

Join TOPO's Craig Rosenberg and LeanData’s Brett Rogers as they explore:

  • Why data stays dirty even after cleaning
  • Developing processes for incoming data
  • Using data to drive account-based initiatives

Don’t miss this chance to learn how to maneuver around your dirty database and start driving revenue.

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