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The modern #CMO is responsible for more than just #DemandGen, says @karenmsteele. More from #B2B leaders on how the scope of her position has changed: https://t.co/9AFvbT9yEr via @DG_Report https://t.co/z7zyJrGjh7

12:09 PM - 16 Oct 19
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Integrating #marketing functions with sales, commercial and even product functions is broadening the #CMO m...

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When it comes to #marketing and #sales, the more precise and specific you can get with every customer, the ...