Hitachi Vantara Improves Sales Processes and Measures Marketing's Impact Using the LeanData Platform

October 2, 2019 Ashley Ward

To Jeremie Audran, Senior Director of Marketing Operations at Hitachi Vantara, Revenue Operations is the nerve center of the enterprise. Everything flows through operations. Hitachi Vantara uses LeanData to better understand their own sales and marketing data. LeanData Routing automatically routes leads to the correct sales reps and removes that burden from sales and marketing Ops. Attribution allows them to prove the impact of marketing, with one common definition across the entire enterprise.

“The biggest thing I would say to someone not using LeanData: You’re missing out"

- Jeremie Audran, Senior Director of Marketing Operations

About the Author

Ashley Ward

Ashley heads Customer Marketing at LeanData and is responsible for the development of strategic initiatives to drive growth and advocacy throughout the customer lifecycle. Her favorite part of Customer Marketing at LeanData is getting to know OpsStars who are transforming the way they work and showcasing their stories of business and professional growth.

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