FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization

July 28, 2016 Billy Huang


Combining campaign attribution and full-funnel visibility is a B2B sales game changer

DES MOINES, IA and SUNNYVALE, CA. (JULY 28, 2016) — FunnelWise and LeanData, providers of best-in-class solutions for modern sales and marketing teams, today announced a partnership that will deliver unique insights into an organization’s revenue-driving activities.

B2B sales cycles are becoming longer and more complex. The resulting increase in data has led to a costly disconnect between marketing and sales. Together, FunnelWise and LeanData cut through the clutter to connect the dots and deliver high-value leads quickly. This unprecedented ability to define and track forward-thinking metrics helps break down operational silos and paves the way for future revenue growth.

LeanData, available on the Salesforce AppExchange, enables Account-Based Marketing (ABM) by providing customers with intelligent campaign reporting. FunnelWise builds on LeanData’s campaign attribution information to provide a single, powerful solution focused on funnel management, forecasting and optimization.

“We’re excited that FunnelWise will give our customers the ability to determine what their future goals should be based on past performance and more clearly understand how to improve their marketing and sales funnel activities,” said Evan Liang, CEO of LeanData. “This kind of innovative thinking is revolutionary in this space.”

“This feels like a partnership that was meant to be from the beginning,” said Matt Ostanik, CEO of FunnelWise. “Joining forces with LeanData helps our customers dig deeper into funnel performance, campaign influence, and Account-Based Marketing — increasing efficiency and adding focus to closing deals.”

About FunnelWise
FunnelWise integrates with marketing automation and customer relationship management (CRM) software to provide real-time visibility of an organization’s revenue velocity, goal tracking and forecasting. The combination of powerful revenue predictability software and best-in-class expertise helps companies achieve their revenue goals and make improvements month-over-month. For more information, visit

About LeanData, Inc.
LeanData, a Series A-funded Silicon Valley startup, is passionate about simplifying the B2B sales process. LeanData makes sales teams more efficient by automatically routing and converting leads. LeanData enables marketing teams to increase their influence and quantify Return on Investment. For more information, visit


Media Contact:

Adam New-Waterson




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