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Opportunities, Marketing Touches and The Power of One
Opportunities, Marketing Touches and The Power of One

There’s a lot of value in building reports in native Salesforce with an object and its child objects. And o...

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Are MQLs Nothing More Than a Vanity Metric?
Are MQLs Nothing More Than a Vanity Metric?

The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by busi...