Sales and marketing teams can have a hard time speaking the same language. But a new survey by LeanData explores the depth of the communication problem, and how an Account-Based Marketing strategy can help bridge the divide.
Tall Tales, Half-Truths and Other Improbable Stories about Marketing ROI
You know the story about the fish that got away. It always seems to get bigger every time the fisherman rec...
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LeanData Guide to Lead Management
LeanData's best-in-class lead management solution enables B2B companies to better orchestrate the customer experience and take control of the buyer's journey.
FunnelWise & LeanData - Lead Traffic Control
Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process
The obvious question is, “What’s an Ops-Star?” Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine The fixers who remove obstacles for sales...
LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership
LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce...
FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
Combining campaign attribution and full-funnel visibility is a B2B sales game changer DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions...
Driving the Right Conversation
One kitchen. Many cooks. A recipe for disaster. It’s a familiar tale. And not just for chefs. A group of well-meaning people come together to solve a problem . . . and ultimately get nothing done....
4 CMOs Under 40
The End of Growth at All Costs
Standing at the Intersection of Marketing and Technology
Smarter Lead Nurturing
A Lead's Journey to Find the Right Home
One of the earliest adopters of marketing technology
“There Is a Pain Point in Marketing Today”
The best way to understand the challenges and priorities of chief marketing officers is to just ask them. It’s why Joanne Chen spends much of her time meeting with CMOs. One thing, she said, has...
Why is Sales and Marketing Alignment So Hard?
In theory, sales and marketing are on the same team. But we know the reality. More often than not, the two groups are pointing fingers at one another. Sales believes marketing is giving them...
The Man Behind The Funnelholic Sales and Marketing Blog
FlipMyFunnel SF - Dead Simple Ways to Get Started with ABM - Adam New-Waterson LeanData
From the 2016 FlipMyFunnel Conference in San Francisco - Dead Simple Ways to Get Started with ABM - Adam New-Waterson, CMO of LeanData and Jessica Cross of EverString.
LeanData Clarity Webinar Prospects
Five Tips for Tapping into Your Buyer’s Emotions with Content Marketing
Guest post by Braveen Kumar, Content Marketer & Editor with Uberflip. Content marketing is largely about tapping into your target audience’s emotions to win them over as subscribers, leads and...
Business and The Fear Of Missing Out
Let’s conduct a quick thought experiment. Envision two scenarios where you’re late for a flight. In the first case, you miss the plane by two hours. In the second, it’s only by two minutes. Which...
Rana Sing with Vormetric