As venture capital funding slows to a trickle, the red-hot Silicon Valley economy is showing signs of a cooling trend. Tech businesses need to focus on a path to profitability and not just rampant growth.
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The obvious question is, “What’s an Ops-Star?” Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine The fixers who remove obstacles for sales...
LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership
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“There Is a Pain Point in Marketing Today”
The best way to understand the challenges and priorities of chief marketing officers is to just ask them. It’s why Joanne Chen spends much of her time meeting with CMOs. One thing, she said, has...
Why is Sales and Marketing Alignment So Hard?
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From the 2016 FlipMyFunnel Conference in San Francisco - Dead Simple Ways to Get Started with ABM - Adam New-Waterson, CMO of LeanData and Jessica Cross of EverString.
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Business and The Fear Of Missing Out
Let’s conduct a quick thought experiment. Envision two scenarios where you’re late for a flight. In the first case, you miss the plane by two hours. In the second, it’s only by two minutes. Which...
Rana Sing with Vormetric