Technology is reshaping the relationship between sales and marketing. Smart businesses are making sure the two teams are becoming more aligned under the banner of Account-Based Marketing.
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How Sales Ops Can Get What It Wants
Buying stuff ought to be fun, right? Especially when you’re not spending your own money. But “fun” isn’t a word that most Sales Operations professionals normally associate with purchasing...
Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process
The obvious question is, “What’s an Ops-Star?” Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine The fixers who remove obstacles for sales...
LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership
LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce...
FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
Combining campaign attribution and full-funnel visibility is a B2B sales game changer DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions...
Opportunities, Marketing Touches and The Power of One
There’s a lot of value in building reports in native Salesforce with an object and its child objects. And one of the key values you look for in this kind of report is how many unique counts exist....
Convert Your Marketing Automation to an Account Based Nurturing Machine
Are MQLs Nothing More Than a Vanity Metric?
The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. You know the drill. A large amount of leads are poured into the top of the...
Standing at the Intersection of Marketing and Technology
A Lead's Journey to Find the Right Home
The Complete Do-It-Yourself Guide to Account-Based Marketing
5 Tips for Converting MQLs to Revenue
From Laboratory Researcher to Marketing Technologist
The Account Based Marketing Technology Stack Emerges
Breaking down the database-silo barrier is the key to LeanData and companies are finding many ways to put this to use.
Setting up campaign types and programs for success
Five Ways to Create Content that Motivates Prospects to Action
Guest post by Braveen Kumar, Content Marketer & Editor with Uberflip. Content marketing often suffers for one of two reasons: Either there’s too much focus on selling with content, or there’s too...
The Account-Based Marketing Evangelist Takes the Stage
LeanData Clarity Webinar Prospects
Lead-to-Account Matching Is Only the First Step
Chances are you’ve been hearing a lot lately about “lead-to-account matching.” It seems like there are more and more companies bragging about how they can bridge that gap. On one hand, all of the...
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