Technology is reshaping the relationship between sales and marketing. Smart businesses are making sure the two teams are becoming more aligned under the banner of Account-Based Marketing.
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When There’s Too Much in the Technology Toolbox
It’s never a good feeling when you’re working on a job and you don’t have the right tool. But these days in the B2B sales tech space, that really should never be a problem. The marketplace has...
Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process
The obvious question is, “What’s an Ops-Star?” Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine The fixers who remove obstacles for sales...
LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership
LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce...
FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
Combining campaign attribution and full-funnel visibility is a B2B sales game changer DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions...
How Namely Scaled a Successful Sales Team
A company develops a great solution. It establishes a strong market fit. The business begins to grow. Fast. Life is good. Well, mostly. That’s because rapid success can present its own set of...
Welcome to the Sales Operations Era
For the longest time, Jonathon J. Leon Guerrero had trouble figuring out just the right analogy to help explain what he did in his job. After all, who really understands what you mean when you...
Frugality, Ping-Pong Tables and Silicon Valley Startups
When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. Landlords were demanding steep terms. High rents. Large security...
The Winds of Change in Silicon Valley
Here’s the thing about pendulums. They swing back and forth. It’s just what they do. Grandfather clocks. Amusement park rides. Economic trends. And throughout most of 2015, Silicon Valley...
3:16Lars Nilsson and Karan Singh from Cloudera
Cloudera, an Apache Hadoop provider, were challenged with mass conversion and auto conversion of leads or MQLs into contact objects. Lars Nilsson, VP of Field Operations, and Karan Singh, Senior Sales
Sales Development Best Practices for Targeting IT: An Interview with Lars Nilsson
TOPO: TOPO is committed to bringing the sales development community the latest trends, data, and best practices from the fastest-growing companies in the world. Today, we continue our sales...
The Fallacy of Inbound Versus Outbound
