Data-Driven marketers want to measure the true impact of their campaigns. Marketers now can see their influence with several reporting models that include first-touch, last-touch and multi-touch attribution.
Home » Generating Demand for your business starts with smart growth » Campaign Influence
The Challenges of Marketing Attribution
Demonstrating the impact of marketing on business has always been an inexact science. It’s more or less an ...
Other content in this Stream
Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process
The obvious question is, “What’s an Ops-Star?” Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine The fixers who remove obstacles for sales...
LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership
LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce...
FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
Combining campaign attribution and full-funnel visibility is a B2B sales game changer DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions...
Driving the Right Conversation
One kitchen. Many cooks. A recipe for disaster. It’s a familiar tale. And not just for chefs. A group of well-meaning people come together to solve a problem . . . and ultimately get nothing done....
5 Tips for Converting MQLs to Revenue
Account-Based Marketing Won’t Be the Death of Anything
This has been proclaimed as “The Year of Account-Based Marketing” by several industry thought-leaders, including Craig Rosenberg and Scott Brinker. In the wake of all the recent publicity, some...
The Man Behind The Funnelholic Sales and Marketing Blog
Four Actionable Tips for Improving Lead Quality
As recently posted on Uberflip by Adam New-Waterson. Two months ago, I became the Chief Marketing Officer of a Series A startup, LeanData. During this time of evaluation, I’ve been learning what...
A Lead's Journey to Find the Right Home
Business and The Fear Of Missing Out
Let’s conduct a quick thought experiment. Envision two scenarios where you’re late for a flight. In the first case, you miss the plane by two hours. In the second, it’s only by two minutes. Which...
FlipMyFunnel SF - Dead Simple Ways to Get Started with ABM - Adam New-Waterson LeanData
From the 2016 FlipMyFunnel Conference in San Francisco - Dead Simple Ways to Get Started with ABM - Adam New-Waterson, CMO of LeanData and Jessica Cross of EverString.
Standing at the Intersection of Marketing and Technology
Convert Your Marketing Automation to an Account Based Nurturing Machine
LeanData Clarity Webinar Prospects
Confessions of Former Lead Marketers About the Move to ABM
The Complete Do-It-Yourself Guide to Account-Based Marketing
Account-Based Marketing is a red-hot trend. But how do you go from just talking about ABM to real action? This easy, 10-step guide will put you on the road to business success.
One of the earliest adopters of marketing technology
The Tactics Behind Driving the Right Conversation
This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And...
How ABM Is Helping Spiceworks Grow the Business
As content marketing became all the rage, Nick Bhavsar sometimes would joke that he was a little confused about all the buzz. Back in the day, didn’t content marketing just used to be known as . ....
Setting up campaign types and programs for success