Campaign Influence

May 18, 2016

Data-Driven marketers want to measure the true impact of their campaigns. Marketers now can see their influence with several reporting models that include first-touch, last-touch and multi-touch attribution.

Previous Article
LeanData’s new tool automates reports for marketers to use in targeting leads
LeanData’s new tool automates reports for marketers to use in targeting leads

Lead management solution provider LeanData has released an offering called LeanData Clarity, which provides...

Next Article
PR Attribution: “It’s Just a Tough Sell”
PR Attribution: “It’s Just a Tough Sell”

Last October, Samuel Moore hit the corporate communications version of the jackpot. Moore, the head of glob...