Campaign Influence

May 18, 2016

Data-Driven marketers want to measure the true impact of their campaigns. Marketers now can see their influence with several reporting models that include first-touch, last-touch and multi-touch attribution.

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The Paradox of Multiple Attribution Models
The Paradox of Multiple Attribution Models

Marketers are pretty good amateur jugglers. Only they’re not keeping balls, clubs or rings flying through t...