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Must-See Videos for Sales and Marketing Professionals

Sometimes the best content is viewed, not read. Watch webinars, conference presentations and video testimonials from LeanData's YouTube playlist.

  • State of Lead Management Webinar53:20

    State of Lead Management Webinar

    LeanData Vice President of Marketing Ash Kakhandiki and TOPO Chief Analyst Craig Rosenberg will discuss the results of The State of Lead Management survey and explore what can be done to circumvent ch

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  • Attribution that Works47:46

    Attribution that Works

    Learn how the leading flash storage company took a different approach to determining where they should place their marketing bets. Revenue Pulse, a leading Marketo consultancy, realized that it needed

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  • Building a Winning Account-Based Stack Formula44:54

    Building a Winning Account-Based Stack Formula

    As sales and marketing solutions flood the marketplace, technology stacks have become more complex and fragile. But the best solutions seamlessly complement one another to drive even greater value for

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  • How Glint Drives Success with Lead Routing and Funnel Metrics42:01

    How Glint Drives Success with Lead Routing and Funnel Metrics

    In this 30-minute webinar, Glint Chief Marketing Officer Jim Bell explains how FunnelWise and LeanData are essential to his team’s revenue-generation efforts. Bell will be joined by FunnelWise Founde

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  • How Host Analytics Uses Infer and LeanData7:59

    How Host Analytics Uses Infer and LeanData

    Presented by Nick Ezzo VP of Demand Generation at Host Analytics during Ops-Stars at Dreamforce

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  • How Marketo Uses LeanData3:12

    How Marketo Uses LeanData

    Presented by Renaud Bizet, Marketo's Director of Global Marketing Operations during Ops-Stars at Dreamforce.

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  • How Gigamon uses LeanData7:21

    How Gigamon uses LeanData

    Presented by Danita Fleck, Manager of Marketing Operations at Gigamon during Ops-Stars at Dreamforce

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  • Lead Management with LeanData2:32

    Lead Management with LeanData

    LeanData simplifies the complexity of the B2B sales process through better lead management. LeanData’s strategic solution makes sales teams more efficient by matching leads to accounts and automatical

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  • Breaking Down Silos46:42

    Breaking Down Silos

    At network security provider Gigamon, Sales Operations and Marketing Operations work closely together to drive revenue. There’s an understanding that a synergistic approach between the teams far excee

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  • Increasing Your Rep's Engaged Selling Time30:43

    Increasing Your Rep's Engaged Selling Time

    There is a curious paradox in modern B2B tech sales. While we know more about our prospects than ever before, reps are spending less time actually selling. Doug Landis believes the sad reality is that

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  • Marketo - LeanData Case Study27:06

    Marketo - LeanData Case Study

    Over the years, Marketo had implemented a powerful demand-generation engine that brought in huge volume of leads for the SDR team to sort through. The result was the marketing team had to address sign

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  • Ops-Stars at Dreamforce - Sales Ops Panel Discussion1:12:39

    Ops-Stars at Dreamforce - Sales Ops Panel Discussion

    Moderator Pete Kazanjy, the founder of the sales ops community Modern Sales Pros, hosts a lively discussion of fellow business leaders that looks at how Sales Ops increasingly has become the driver of

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  • Forecasting success at SiriusDecisions32:07

    Forecasting success at SiriusDecisions

    Business leaders come to SiriusDecisions for help in making the best decisions for their companies. But SiriusDecisions also has its own business to run. Director of Sales Operations Joe Ort explains

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  • Host Analytics | Infer | LeanData - Case Study33:57

    Host Analytics | Infer | LeanData - Case Study

    Host Analytics maximizes the impact of its marketing investment by utilizing predictive insights to identify the programs, campaigns and vendors that deliver the best leads for sales. Nick Ezzo will e

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  • Stacking on a Solid Foundation42:45

    Stacking on a Solid Foundation

    The best way to build a solid sales and marketing foundation to supercharge revenue generation? Focus on the customer. And it’s much harder than it sounds. Jen Spencer will pull from her own experienc

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  • How Elastic Uses Customer Insights to Drive the Renewal Process42:22

    How Elastic Uses Customer Insights to Drive the Renewal Process

    A lot of time and effort goes into making your customers love you. Elastic takes a data-driven, predictive-measure approach to gauge the health of its relationships with customers. Kristina Frost will

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  • Invoca's Sales Operations and ABM Structure51:32

    Invoca's Sales Operations and ABM Structure

    Account Based Marketing quickly becoming the “go-to strategy” for many organizations. But implementing ABM can be a daunting, complicated process that involves sales and marketing working closely toge

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  • Setting the Stage for Sales Success54:54

    Setting the Stage for Sales Success

    Sales Ops pros constantly are re-evaluating and iterating their sales process. But what should they be thinking about as they try to design an optimal system for their business? Craig Rosenberg, the c

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  • The Rise of the Productivity Manager on the Sales Ops Team41:20

    The Rise of the Productivity Manager on the Sales Ops Team

    As savvy businesses become more data-centric, the role of analyzing productivity metrics and the challenges facing sales reps on a daily basis has grown in importance. Chad T. Dyar, of Greenhouse, tak

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  • Building the perfect beast - Designing a repeatable, scalable, and successful sales machine35:02

    Building the perfect beast - Designing a repeatable, scalable, and successful sales machine

    Modern sales is not about a lone salesperson persuading someone to buy a product. Closing a B2B deal today is a complex choreography of actions among various members of a team who are using cutting-ed

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