Made With Uberflip Content Marketing

Routing Rules! LeanData's Sales and Marketing Blog

Everything that a data-driven marketer or salesperson needs to know about the complicated process of managing leads, breaking into accounts and increasing revenue to grow your business.

  • How Sales Ops Can Get What It Wants

    How Sales Ops Can Get What It Wants

    Buying stuff ought to be fun, right? Especially when you’re not spending your own money. But “fun” isn’t a word that most Sales Operations professionals normally associate with purchasing...

    Read Article
  • How LeanData Is Breaking the Tech Startup Mold

    How LeanData Is Breaking the Tech Startup Mold

    Let’s begin with the ping-pong table. Yes, we have one. And it’s true that we’ve also been known to celebrate the end of a long week with an impromptu happy hour. But for the most part, LeanData...

    Read Article
  • ×

    Request a Demo

    First Name
    Last Name
    Company
    Phone Number
    Thanks, we'll be in touch!
    Error - something went wrong!
  • LeanData Announces Series B Funding Round Led by Sapphire Ventures

    LeanData Announces Series B Funding Round Led by Sapphire Ventures

    SUNNYVALE, Calif. — (Dec. 20, 2016) LeanData, a leader in sophisticated lead management, announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by...

    Read Article
  • The Sales Operations Playbook By Leading Sales Ops Pros

    The Sales Operations Playbook By Leading Sales Ops Pros

    We’ve reached the point where there’s no longer any disagreement that Sales Operations has become the backbone of the modern revenue engine. But there remains some confusion around what exactly...

    Read Article
  • ×

    Stay up to date with LeanData Subscribe here

    First Name
    Last Name
    Company
    Thank you!
    Error - something went wrong!
  • What A Real ABM Campaign Looks Like

    What A Real ABM Campaign Looks Like

    We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. And I...

    Read Article
  • "Stack & Flow" Podcast Featuring LeanData’s Evan Liang

    "Stack & Flow" Podcast Featuring LeanData’s Evan Liang

    With the explosion of sales and marketing technologies in recent years, many B2B organizations have acted like kids in a toy store. They’ve loaded up on solutions that appear to be really cool...

    Read Article
  • Ops-Stars at Dreamforce Shows the Rise of Operations

    Ops-Stars at Dreamforce Shows the Rise of Operations

    It began as a modest idea. Create a gathering place for sales and marketing operations pros so they would get more from their Dreamforce conference experience. Then Ops-Stars became a monster hit.

    Read Article
  • Read All about It with Salesforce Report Subscriptions

    Read All about It with Salesforce Report Subscriptions

    Every morning, I receive an email with a roundup of stories about Account-Based Marketing. I like to keep up on the latest news and developments because my company, LeanData, empowers ABM. So, I...

    Read Article
  • Infer + LeanData = Happy SDR Team

    Infer + LeanData = Happy SDR Team

    SAN FRANCISCO — Nick Ezzo compares running a smart demand generation process to the evolution of naval ships. And, yes, that’s definitely not an analogy that you hear everyday from a B2B marketer....

    Read Article
  • Ops-Stars at Dreamforce Finishes with a Bang

    Ops-Stars at Dreamforce Finishes with a Bang

    SAN FRANCISCO — It’s closing time for Ops-Stars at Dreamforce. And we’re not talking about this being the last day of the mini-conference for sales and marketing operations professionals. No, the...

    Read Article
  • Ops-Stars at Dreamforce Shines on Day Two

    Ops-Stars at Dreamforce Shines on Day Two

    SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at...

    Read Article
  • Curtain Rises on Ops-Stars at Dreamforce

    Curtain Rises on Ops-Stars at Dreamforce

    SAN FRANCISCO — Ops-Stars at Dreamforce kicks into high gear today with a jam-packed agenda for sales and marketing operations professionals. A presentation from SiriusDecisions. A session on how...

    Read Article
  • What You Should Be Asking Dreamforce Vendors

    What You Should Be Asking Dreamforce Vendors

    SAN FRANCISCO — On the eve of the Dreamforce mega-conference, this might be a good time to re-post the most recent version of the Marketing Technology Landscape. In the likelihood that you don’t...

    Read Article
  • Forecasting Best Practices: A Sirius Perspective

    Forecasting Best Practices: A Sirius Perspective

    Reps have never seen a deal that they can’t win. Joe Ort knows this all too well. He has been in sales at SiriusDecisions, which empowers business leaders to make better decisions, execute with...

    Read Article
  • Creating a Monster Sales Machine

    Creating a Monster Sales Machine

    The topic of the sales operations webinar was “Building the Perfect Beast.” But it quickly became apparent that the participants were actually describing how to construct beasts. As in plural. In...

    Read Article
  • Dreamforce: Is It Party Time or Closing Time?

    Dreamforce: Is It Party Time or Closing Time?

    Invitations for Dreamforce parties are filling up inboxes across the business world. Chances are you’ve already been flooded with pitches similar to these: Come to THE destination! An amazing...

    Read Article
  • Alignment, Reporting and Myths

    Alignment, Reporting and Myths

    One of the main principles in today’s B2B tech world is that sales and marketing teams must be aligned. You hear it all the time, right? How those squabbling tribes need to find a happy middle...

    Read Article
  • ×

    Request a Demo

    First Name
    Last Name
    Company
    Phone Number
    Thanks, we'll be in touch!
    Error - something went wrong!
  • The Hottest Job in Sales Today

    The Hottest Job in Sales Today

    Some people dream of writing a book. Trish Bertuzzi is not one of them. Becoming an author was not on her bucket list. “I did not enjoy writing a book, and I’m never doing it again,” said...

    Read Article
  • Setting the Stage for Sales Success

    Setting the Stage for Sales Success

    Just roll the ball out on the court. That’s the age-old sports expression about how some teams simply win with raw talent. They’re so good that the players don’t need coaching. They don’t need to...

    Read Article
  • The Most Important Question in Sales Operations

    The Most Important Question in Sales Operations

    Sales operations pros are usually the people with all the answers. They’re the ones who can explain everything about how the company’s sales process works . . . and, of course, provide password...

    Read Article
  • loading
    Loading More...