Routing Rules! LeanData's Sales and Marketing Blog

Everything that a data-driven marketer or salesperson needs to know about the complicated process of managing leads, breaking into accounts and increasing revenue to grow your business.

  • Marketing Nation 2018: Marketing consolidation and more

    Marketing Nation 2018: Marketing consolidation and more

    Marketo’s Marketing Nation Summit continues to be one of the premiere marketing events of the year, and for good reason: it’s always full of great insights, interesting speakers and, of course,...

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  • What an efficient sales funnel can do for you [Analyst Report]

    What an efficient sales funnel can do for you [Analyst Report]

    It’s pretty clear: when you make your sales funnel more efficient, then you make money more efficiently. But the road to get there is easier said than done. (Like everything else in sales and...

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  • LeanData’s ready for GDPR

    LeanData’s ready for GDPR

    On May 25, 2018, the General Data Protection Regulation (GDPR), a European privacy law that sets a high standard for privacy and compliance, will go into effect. If you’re a marketer, you already...

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  • LeanData Marketing Attribution Customer Success Gains Momentum

    SUNNYVALE, Calif., May 1, 2018 – LeanData, the leader in Lead-to-Account Matching, Routing and Marketing Attribution, announced a significant product milestone in the company’s history. Today,...

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  • Marketing attribution: see when you succeed (or don’t)

    Marketing attribution: see when you succeed (or don’t)

    Marketing attribution isn’t just for marketing’s benefit. In today’s sales and marketing landscape, attribution tends to be an isolated marketing exercise, with KPIs, processes and results...

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  • LeanData Empowers Enterprises to Automate Sophisticated Sales Operations Processes For Global Lead Matching and Routing

    New territory management capability added to industry leading routing platform SUNNYVALE, Calif., April 3, 2018 – LeanData, the leader in Lead-to-Account Matching, Routing and Marketing...

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  • Territory Management: Align Sales & Marketing on Revenue

    Territory Management: Align Sales & Marketing on Revenue

    “This lead belonged to my zip code but you assigned it to Henry instead!” “I get only 5 leads a week for my territory whereas Jane gets 20 in hers. How do you expect me to meet my quota?” “Should...

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  • The Top 3 TOPO Takeaways

    The Top 3 TOPO Takeaways

    Photo credit: TOPO Whew. Another year, another TOPO Summit. And with it, another incredible slate of great speakers and interesting takeaways. This year, conversations about account-based...

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  • 3 simple secrets to superior account-based marketing

    3 simple secrets to superior account-based marketing

    Account-based marketing seems simple. After all, it’s in the name, isn’t it? You pick an account. You pick your offer. You send the offer. You get the leads. It sounds good on paper, I’ll give you...

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  • LeanData Enhances Market’s Most Robust Lead Routing Platform

    Opportunity routing capability enables customers to accelerate revenue growth through flexible account-based sales and marketing strategies SUNNYVALE, Calif., March 7, 2018 – LeanData, the leader...

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  • How to follow up on every lead easily

    How to follow up on every lead easily

    Having a ton of leads is a great problem for any business to have. But while 61% of sales leaders say their teams always follow up on marketing leads … … only 30% of marketing leaders say they...

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  • Dirty databases aren’t the problem

    Dirty databases aren’t the problem

    What if I told you it wasn’t about cleaning your dirty database—but about living with your dirty database? Hang on. I’m not saying you should live with your dirty database the same way you might...

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  • LeanData Expands Executive Team to Further Momentum and Growth

    Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team SUNNYVALE, Calif., January 10, 2018 – LeanData, the leader in demand management for B2B...

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  • LeanData Expands Executive Team to Further Momentum and Growth

    Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team SUNNYVALE, Calif., January 10, 2018 – LeanData, the leader in demand management for B2B...

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  • LeanData Launches Next Generation Routing with Insights

    LeanData Launches Next Generation Routing with Insights

    LeanData CEO Evan Liang will make an exciting announcement next week as part of the annual Dreamforce extravaganza. We’re unveiling Routing with Insights, a lead-and-contact distribution solution...

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  • The Funnel is Dead. Long Live the Funnel.

    The Funnel is Dead. Long Live the Funnel.

    A common metaphor used to describe the relationship between sales and marketing teams at B2B companies is the relay race. Marketing goes first, building brand awareness and generating demand....

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  • Build a Killer Sales Development Machine with Data

    Build a Killer Sales Development Machine with Data

    Trish Bertuzzi is a Sales Development expert who specializes in helping B2B tech companies identify costly problems in their revenue-generation process — and then she fixes them. Bertuzzi likes to...

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  • Ops-Stars: The Place to Be for Sales and Marketing Operations

    Ops-Stars: The Place to Be for Sales and Marketing Operations

    Why Ops-Stars? Good question. And it’s one that deserves a thoughtful answer. There are plenty of great conferences each year that compete for the attention of busy B2B professionals. Does the...

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  • Warriors’ Kirk Lacob and Shasta Ventures’ Doug Pepper Will Headline Ops-Stars

    Warriors’ Kirk Lacob and Shasta Ventures’ Doug Pepper Will Headline Ops-Stars

    SUNNYVALE, Calif., Oct. 3, 2017 /PRNewswire/ — LeanData, the leader in demand management for B2B organizations, is announcing that Kirk Lacob, the Assistant General Manager of the reigning NBA...

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  • The Silicon Valley Way: Listening to Customers

    The Silicon Valley Way: Listening to Customers

    It now has been about three months since I joined LeanData as the Chief Revenue Officer. And I have to say that many of the attributes I initially thought about the company when I joined have been...

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