Made With Uberflip Content Marketing

Routing Rules! LeanData's Sales and Marketing Blog

Everything that a data-driven marketer or salesperson needs to know about the complicated process of managing leads, breaking into accounts and increasing revenue to grow your business.

  • The View from TOPO: Lead Routing Matters

    The View from TOPO: Lead Routing Matters

    Research firm TOPO specializes in studying the fastest-growing companies in the world, looking for common traits that they share, and then using those lessons to help clients scale their own...

    Read Article
  • How Much is Too Much in MarTech?

    How Much is Too Much in MarTech?

    There was a moment, about 18 months ago, when Scott Brinker thought we finally might be approaching “Peak MarTech.” Brinker is the creator of the Marketing Technology Landscape, which has become...

    Read Article
  • ×

    Request a Demo

    First Name
    Last Name
    Company
    Phone Number
    Thanks, we'll be in touch!
    Error - something went wrong!
  • Operations Is Taking Over the Business World

    Operations Is Taking Over the Business World

    Operations professionals are in high demand. Yes, you’re shocked. (Shocked!) As if you didn’t already know that good operations people are worth their weight in gold. But now InsightSquared and...

    Read Article
  • The Perils of Wasted Time For Sales Teams

    The Perils of Wasted Time For Sales Teams

    Imagine a solitary lead. It has appeared in your database. Hopefully, over time, it will grow and develop into a closed deal for your business. But right now, it’s still just a lonely lead. And...

    Read Article
  • ×

    Stay up to date with LeanData Subscribe here

    First Name
    Last Name
    Company
    Thank you!
    Error - something went wrong!
  • LeanData Builds on Growing Momentum, Announces Additions to Executive Team

    LeanData Builds on Growing Momentum, Announces Additions to Executive Team

    SUNNYVALE, Calif., July 25, 2017 /PRNewswire/ — LeanData, the leader in lead management, is announcing the addition of three senior-level executives as the innovative startup takes advantage of...

    Read Article
  • Account-Based Marketing Without a Budget

    Account-Based Marketing Without a Budget

    The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years. But it seems to me that something important often gets lost in all that noise —...

    Read Article
  • The Reason Why I Joined LeanData

    The Reason Why I Joined LeanData

    During my career as a business leader at great companies like Concur, Zuora, Cisco WebEx and ADP, I’ve sat through my fair share of planning sessions about how to wisely spend our marketing...

    Read Article
  • Welcome to the Future of Lead Routing

    Welcome to the Future of Lead Routing

    This is not just a chart. Or a diagram. Or a pretty picture. What you see is a lead flow in Salesforce. Not just a graphic representation, mind you. But a real, honest-to-goodness flow of leads...

    Read Article
  • Half Your SDR Team Left for Coachella! A Checklist for When Reps Are Away

    Half Your SDR Team Left for Coachella! A Checklist for When Reps Are Away

    Hard-working sales reps need time away from the job. It’s good for them and for the business. Recharged batteries help them bust their quotas. In a perfect world, vacation time gets spaced out...

    Read Article
  • LeanData Among Favorite Apps on Salesforce AppExchange

    LeanData Among Favorite Apps on Salesforce AppExchange

    SUNNYVALE, Calif., May 5, 2017 – LeanData, the leader in sophisticated lead management, has been named one of the 16 favorite Apps on the Salesforce AppExchange. The solutions were chosen by...

    Read Article
  • Sales Ops + Marketing Ops = Revenue Ops

    Sales Ops + Marketing Ops = Revenue Ops

    Business Operations. Marketing Operations. Sales Operations. There is no lack of departments, roles and labels that encompass the process-oriented portions of B2B organizations. But now, another...

    Read Article
  • Improving the Customer Experience with Sales Apps

    Improving the Customer Experience with Sales Apps

    Travis Henry offered a simple piece of advice about selecting Sales Apps during a recent webinar. “It’s really important that you have clearly identified requirements for your business and only...

    Read Article
  • When Leads Fall Through the Cracks

    When Leads Fall Through the Cracks

    Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. In a new LeanData survey, The...

    Read Article
  • Should Cleaning Up Database Duplicates Really Be Your Focus?

    Should Cleaning Up Database Duplicates Really Be Your Focus?

    Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing...

    Read Article
  • Five Big Ideas Shared at the TOPO Summit Conference

    Five Big Ideas Shared at the TOPO Summit Conference

    SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros who wanted to learn how to do their jobs better. No 30,000-foot-view presentations. No...

    Read Article
  • More Evidence that B2B Sales and Marketing Have an Alignment Problem

    More Evidence that B2B Sales and Marketing Have an Alignment Problem

    Some goals are universal. Adopt a healthier lifestyle. Help achieve world peace. Get sales and marketing teams aligned. The State of Lead Management survey didn’t give business professionals the...

    Read Article
  • Press Release: The 2017 State of Lead Management Survey

    Press Release: The 2017 State of Lead Management Survey

    SUNNYVALE, Calif., April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing...

    Read Article
  • Business Leaders Concede They’re Struggling with Lead Management

    Business Leaders Concede They’re Struggling with Lead Management

    The state of lead management . . . is not strong. Unfortunately. LeanData conducted a first-of-its-kind survey, The State of Lead Management, to learn more about how businesses are managing their...

    Read Article
  • Highlighting Our Customers at TOPO Summit

    Highlighting Our Customers at TOPO Summit

    Read Article
  • Identifying the Best Lead-to-Account Matching Solution

    Identifying the Best Lead-to-Account Matching Solution

    Suddenly it seems like everyone is bragging about a match made in heaven. More and more vendors are rushing out solutions that can match leads and accounts within the popular Salesforce CRM. We’re...

    Read Article
  • loading
    Loading More...