Account-Based Marketing

Account-Based Marketing is the hottest trend in business today. Learn more about why smart companies are becoming more account-centric.

  • Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process

    Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process

    The obvious question is, “What’s an Ops-Star?” Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine The fixers who remove obstacles for sales...

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  • LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership

    LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership

    LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce...

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  • FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization

    FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization

    Combining campaign attribution and full-funnel visibility is a B2B sales game changer DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions...

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  • Opportunities, Marketing Touches and The Power of One

    Opportunities, Marketing Touches and The Power of One

    There’s a lot of value in building reports in native Salesforce with an object and its child objects. And one of the key values you look for in this kind of report is how many unique counts exist....

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  • Convert Your Marketing Automation to an Account Based Nurturing Machine28:18

    Convert Your Marketing Automation to an Account Based Nurturing Machine

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  • Scott Brinker

    Scott Brinker

    Standing at the Intersection of Marketing and Technology

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  • The New State of Account-Based Marketing

    The New State of Account-Based Marketing

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  • How to Choose Target Accounts

    How to Choose Target Accounts

    Remember the old-fashioned arcade game where the goal was to knock over as many ducks as possible with a popgun? An endless row of identical ducks would parade along a mechanical track, one after...

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  • FlipMyFunnel SF - Dead Simple Ways to Get Started with ABM - Adam New-Waterson LeanData29:13

    FlipMyFunnel SF - Dead Simple Ways to Get Started with ABM - Adam New-Waterson LeanData

    From the 2016 FlipMyFunnel Conference in San Francisco - Dead Simple Ways to Get Started with ABM - Adam New-Waterson, CMO of LeanData and Jessica Cross of EverString.

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  • Goals, Alignment and Account-Based Marketing

    Goals, Alignment and Account-Based Marketing

    Every primer on how to launch an Account-Based Marketing program begins with one, foundational piece of advice. Make sure your sales and marketing teams are aligned. Period. End of story. Do this...

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  • Sangram Vajre

    Sangram Vajre

    The Account-Based Marketing Evangelist Takes the Stage

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  • The Complete Do-It-Yourself Guide to Account-Based Marketing

    The Complete Do-It-Yourself Guide to Account-Based Marketing

    Account-Based Marketing is a red-hot trend. But how do you go from just talking about ABM to real action? This easy, 10-step guide will put you on the road to business success.

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  • Kenny Lee

    Kenny Lee

    The Perfect Marketing Role for a Technologist and World Traveler

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  • Account-Based Nurturing

    Account-Based Nurturing

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  • How ABM Is Helping Spiceworks Grow the Business

    How ABM Is Helping Spiceworks Grow the Business

    As content marketing became all the rage, Nick Bhavsar sometimes would joke that he was a little confused about all the buzz. Back in the day, didn’t content marketing just used to be known as . ....

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  • Campaign Influence

    Campaign Influence

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  • Lead-to-Account Matching Is Only the First Step

    Lead-to-Account Matching Is Only the First Step

    Chances are you’ve been hearing a lot lately about “lead-to-account matching.” It seems like there are more and more companies bragging about how they can bridge that gap. On one hand, all of the...

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  • Data Driven ABM Activates Revenue57:57

    Data Driven ABM Activates Revenue

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  • How LeanData Never Loses a Lead

    How LeanData Never Loses a Lead

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  • Melissa Davies

    Melissa Davies

    One of the earliest adopters of marketing technology

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