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Generating Demand for your business starts with smart growth

The role of demand generation has become, well, more demanding. Here's everything a DemandGen practitioner needs to know to thrive in a changing business world.

  • Castlight Health - Case Study

    Castlight Health - Case Study

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  • Datanyze - Case Study

    Datanyze - Case Study

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  • Gigamon - Case Study

    Gigamon - Case Study

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  • Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process

    Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process

    The obvious question is, “What’s an Ops-Star?” Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine The fixers who remove obstacles for sales...

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  • LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership

    LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership

    LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce...

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  • FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization

    FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization

    Combining campaign attribution and full-funnel visibility is a B2B sales game changer DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions...

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  • Driving the Right Conversation

    Driving the Right Conversation

    One kitchen. Many cooks. A recipe for disaster. It’s a familiar tale. And not just for chefs. A group of well-meaning people come together to solve a problem . . . and ultimately get nothing done....

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  • 5 Tips for Converting MQLs to Revenue28:38

    5 Tips for Converting MQLs to Revenue

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  • Account-Based Marketing Won’t Be the Death of Anything

    Account-Based Marketing Won’t Be the Death of Anything

    This has been proclaimed as “The Year of Account-Based Marketing” by several industry thought-leaders, including Craig Rosenberg and Scott Brinker. In the wake of all the recent publicity, some...

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  • Craig Rosenberg

    Craig Rosenberg

    The Man Behind The Funnelholic Sales and Marketing Blog

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  • Four Actionable Tips for Improving Lead Quality

    Four Actionable Tips for Improving Lead Quality

    As recently posted on Uberflip by Adam New-Waterson. Two months ago, I became the Chief Marketing Officer of a Series A startup, LeanData. During this time of evaluation, I’ve been learning what...

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  • A Lead's Journey to Find the Right Home

    A Lead's Journey to Find the Right Home

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  • Business and The Fear Of Missing Out

    Business and The Fear Of Missing Out

    Let’s conduct a quick thought experiment. Envision two scenarios where you’re late for a flight. In the first case, you miss the plane by two hours. In the second, it’s only by two minutes. Which...

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  • Happy With Success

    Happy With Success

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  • FlipMyFunnel SF - Dead Simple Ways to Get Started with ABM - Adam New-Waterson LeanData29:13

    FlipMyFunnel SF - Dead Simple Ways to Get Started with ABM - Adam New-Waterson LeanData

    From the 2016 FlipMyFunnel Conference in San Francisco - Dead Simple Ways to Get Started with ABM - Adam New-Waterson, CMO of LeanData and Jessica Cross of EverString.

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  • Scott Brinker

    Scott Brinker

    Standing at the Intersection of Marketing and Technology

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  • Convert Your Marketing Automation to an Account Based Nurturing Machine28:36

    Convert Your Marketing Automation to an Account Based Nurturing Machine

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  • How LeanData Never Loses a Lead

    How LeanData Never Loses a Lead

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  • LeanData Clarity Webinar Prospects39:20

    LeanData Clarity Webinar Prospects

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  • Account-Based Nurturing

    Account-Based Nurturing

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