Made With Uberflip Content Marketing

Marketing Operations: Wizardry in Modern Marketing

Technology is rapidly changing how marketing functions. New roles are emerging to oversee the flood of MarTech tools. Here are strategies and tips to ensure success in modern marketing.

  • How Sales Ops Can Get What It Wants

    How Sales Ops Can Get What It Wants

    Buying stuff ought to be fun, right? Especially when you’re not spending your own money. But “fun” isn’t a word that most Sales Operations professionals normally associate with purchasing...

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  • Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process

    Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process

    The obvious question is, “What’s an Ops-Star?” Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine The fixers who remove obstacles for sales...

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  • LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership

    LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership

    LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce...

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  • FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization

    FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization

    Combining campaign attribution and full-funnel visibility is a B2B sales game changer DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions...

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  • Opportunities, Marketing Touches and The Power of One

    Opportunities, Marketing Touches and The Power of One

    There’s a lot of value in building reports in native Salesforce with an object and its child objects. And one of the key values you look for in this kind of report is how many unique counts exist....

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  • Convert Your Marketing Automation to an Account Based Nurturing Machine28:36

    Convert Your Marketing Automation to an Account Based Nurturing Machine

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  • Are MQLs Nothing More Than a Vanity Metric?

    Are MQLs Nothing More Than a Vanity Metric?

    The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. You know the drill. A large amount of leads are poured into the top of the...

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  • Scott Brinker

    Scott Brinker

    Standing at the Intersection of Marketing and Technology

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  • A Lead's Journey to Find the Right Home

    A Lead's Journey to Find the Right Home

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  • The Complete Do-It-Yourself Guide to Account-Based Marketing

    The Complete Do-It-Yourself Guide to Account-Based Marketing

    Account-Based Marketing is a red-hot trend. But how do you go from just talking about ABM to real action? This easy, 10-step guide will put you on the road to business success.

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  • 5 Tips for Converting MQLs to Revenue28:38

    5 Tips for Converting MQLs to Revenue

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  • Masha Finkelstein

    Masha Finkelstein

    From Laboratory Researcher to Marketing Technologist

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  • The Account Based Marketing Technology Stack Emerges

    The Account Based Marketing Technology Stack Emerges

    Breaking down the database-silo barrier is the key to LeanData and companies are finding many ways to put this to use. 

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  • Setting up campaign types and programs for success49:33

    Setting up campaign types and programs for success

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  • Five Ways to Create Content that Motivates Prospects to Action

    Five Ways to Create Content that Motivates Prospects to Action

    Guest post by Braveen Kumar, Content Marketer & Editor with Uberflip. Content marketing often suffers for one of two reasons: Either there’s too much focus on selling with content, or there’s too...

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  • Sangram Vajre

    Sangram Vajre

    The Account-Based Marketing Evangelist Takes the Stage

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  • LeanData Clarity Webinar Prospects39:20

    LeanData Clarity Webinar Prospects

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  • Lead-to-Account Matching Is Only the First Step

    Lead-to-Account Matching Is Only the First Step

    Chances are you’ve been hearing a lot lately about “lead-to-account matching.” It seems like there are more and more companies bragging about how they can bridge that gap. On one hand, all of the...

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  • Opportunity Knocks29:52

    Opportunity Knocks

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  • Safe and Secure with LeanData Solutions

    Safe and Secure with LeanData Solutions

    Your company data is precious. Nobody understands that better than LeanData. And that’s why your business information always will be safe and secure when you partner with LeanData. “We know...

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