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CMO's Guide to Marketing Strategy

Today's marketing leader is data-driven, brand-conscious and focused on delivering results. Stay current on the latest developments and the people who are defining the new state of marketing. Resources for top modern CMOs.

  • Gigamon - Case Study

    Gigamon - Case Study

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  • LeanData Guide to Lead Management

    LeanData Guide to Lead Management

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  • FunnelWise & LeanData - Lead Traffic Control

    FunnelWise & LeanData - Lead Traffic Control

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  • Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process

    Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process

    The obvious question is, “What’s an Ops-Star?” Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine The fixers who remove obstacles for sales...

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  • LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership

    LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership

    LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce...

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  • FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization

    FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization

    Combining campaign attribution and full-funnel visibility is a B2B sales game changer DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions...

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  • Driving the Right Conversation

    Driving the Right Conversation

    One kitchen. Many cooks. A recipe for disaster. It’s a familiar tale. And not just for chefs. A group of well-meaning people come together to solve a problem . . . and ultimately get nothing done....

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  • 4 CMOs Under 401:05:09

    4 CMOs Under 40

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  • The End of Growth at All Costs

    The End of Growth at All Costs

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  • Scott Brinker

    Scott Brinker

    Standing at the Intersection of Marketing and Technology

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  • Smarter Lead Nurturing59:18

    Smarter Lead Nurturing

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  • A Lead's Journey to Find the Right Home

    A Lead's Journey to Find the Right Home

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  • Melissa Davies

    Melissa Davies

    One of the earliest adopters of marketing technology

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  • “There Is a Pain Point in Marketing Today”

    “There Is a Pain Point in Marketing Today”

    The best way to understand the challenges and priorities of chief marketing officers is to just ask them. It’s why Joanne Chen spends much of her time meeting with CMOs. One thing, she said, has...

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  • Why is Sales and Marketing Alignment So Hard?

    Why is Sales and Marketing Alignment So Hard?

    In theory, sales and marketing are on the same team. But we know the reality. More often than not, the two groups are pointing fingers at one another. Sales believes marketing is giving them...

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  • Craig Rosenberg

    Craig Rosenberg

    The Man Behind The Funnelholic Sales and Marketing Blog

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  • FlipMyFunnel SF - Dead Simple Ways to Get Started with ABM - Adam New-Waterson LeanData29:13

    FlipMyFunnel SF - Dead Simple Ways to Get Started with ABM - Adam New-Waterson LeanData

    From the 2016 FlipMyFunnel Conference in San Francisco - Dead Simple Ways to Get Started with ABM - Adam New-Waterson, CMO of LeanData and Jessica Cross of EverString.

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  • LeanData Clarity Webinar Prospects39:20

    LeanData Clarity Webinar Prospects

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  • Five Tips for Tapping into Your Buyer’s Emotions with Content Marketing

    Five Tips for Tapping into Your Buyer’s Emotions with Content Marketing

    Guest post by Braveen Kumar, Content Marketer & Editor with Uberflip. Content marketing is largely about tapping into your target audience’s emotions to win them over as subscribers, leads and...

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  • Business and The Fear Of Missing Out

    Business and The Fear Of Missing Out

    Let’s conduct a quick thought experiment. Envision two scenarios where you’re late for a flight. In the first case, you miss the plane by two hours. In the second, it’s only by two minutes. Which...

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