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CEO's Guide to Modern Sales and Marketing

What a company leader should know about how the lead-management process influences the top line of the business. Everything a Chief Executive Officer needs in order to run an efficient business.

  • When There’s Too Much in the Technology Toolbox

    When There’s Too Much in the Technology Toolbox

    It’s never a good feeling when you’re working on a job and you don’t have the right tool. But these days in the B2B sales tech space, that really should never be a problem. The marketplace has...

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  • Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process

    Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process

    The obvious question is, “What’s an Ops-Star?” Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine The fixers who remove obstacles for sales...

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  • LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership

    LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership

    LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce...

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  • FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization

    FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization

    Combining campaign attribution and full-funnel visibility is a B2B sales game changer DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions...

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  • How Namely Scaled a Successful Sales Team

    How Namely Scaled a Successful Sales Team

    A company develops a great solution. It establishes a strong market fit. The business begins to grow. Fast. Life is good. Well, mostly. That’s because rapid success can present its own set of...

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  • Welcome to the Sales Operations Era

    Welcome to the Sales Operations Era

    For the longest time, Jonathon J. Leon Guerrero had trouble figuring out just the right analogy to help explain what he did in his job. After all, who really understands what you mean when you...

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  • The New State of Account-Based Marketing

    The New State of Account-Based Marketing

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  • Craig Rosenberg

    Craig Rosenberg

    The Man Behind The Funnelholic Sales and Marketing Blog

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  • Frugality, Ping-Pong Tables and Silicon Valley Startups

    Frugality, Ping-Pong Tables and Silicon Valley Startups

    When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. Landlords were demanding steep terms. High rents. Large security...

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  • Happy With Success

    Happy With Success

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  • Namely Webinar   Account Based Sales Development32:02

    Namely Webinar Account Based Sales Development

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  • The Winds of Change in Silicon Valley

    The Winds of Change in Silicon Valley

    Here’s the thing about pendulums. They swing back and forth. It’s just what they do. Grandfather clocks. Amusement park rides. Economic trends. And throughout most of 2015, Silicon Valley...

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  • Account-Based Nurturing

    Account-Based Nurturing

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  • Lars Nilsson and Karan Singh from Cloudera3:16

    Lars Nilsson and Karan Singh from Cloudera

    Cloudera, an Apache Hadoop provider, were challenged with mass conversion and auto conversion of leads or MQLs into contact objects. Lars Nilsson, VP of Field Operations, and Karan Singh, Senior Sales

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  • Data Driven ABM Activates Revenue57:57

    Data Driven ABM Activates Revenue

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  • How to Source, Hire, and Retain Your Best Sales Development Reps51:29

    How to Source, Hire, and Retain Your Best Sales Development Reps

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  • Patrick Chen

    Patrick Chen

    The Confidence to Take Leaps of Faith in Marketing Technology

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  • Pioneering ABSD with Lars Nilsson of Cloudera40:14

    Pioneering ABSD with Lars Nilsson of Cloudera

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  • Scott Brinker

    Scott Brinker

    Standing at the Intersection of Marketing and Technology

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  • Sales Development Best Practices for Targeting IT: An Interview with Lars Nilsson

    Sales Development Best Practices for Targeting IT: An Interview with Lars Nilsson

    TOPO: TOPO is committed to bringing the sales development community the latest trends, data, and best practices from the fastest-growing companies in the world. Today, we continue our sales...

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