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Welcome to the LeanData Resource Center. We hope you will find content interesting to read, watch and share.

  • How LeanData Stacks Up In the Marketing Technology World

    How LeanData Stacks Up In the Marketing Technology World

    At some point, Scott Brinker began to notice a familiar pattern at business conferences. Each time a marketer was on stage giving a presentation, one slide would eventually appear on the screen....

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  • Frugality, Ping-Pong Tables and Silicon Valley Startups

    Frugality, Ping-Pong Tables and Silicon Valley Startups

    When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. Landlords were demanding steep terms. High rents. Large security...

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  • The Long Hunt: How One Deal Happened

    The Long Hunt: How One Deal Happened

    It had been nearly a year since Adam Brophy first reached out to the tech executive Adam New-Waterson with an introductory email. For weeks and eventually months afterward, Brophy then peppered...

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  • SalesLoft Case Study

    SalesLoft Case Study

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  • Connecting the Dots

    Connecting the Dots

    Learn how LeanData drives business success with the solution to a key architectural challenge in Salesforce – bridging the gap between leads and accounts in the database.

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  • The State of Lead Management

    The State of Lead Management

    A majority of more than 500 sales and marketing leaders told us in a LeanData survey about lead management that they are struggling to create a great experience for their customers.

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  • Half Your SDR Team Left for Coachella! A Checklist for When Reps Are Away

    Half Your SDR Team Left for Coachella! A Checklist for When Reps Are Away

    Hard-working sales reps need time away from the job. It’s good for them and for the business. Recharged batteries help them bust their quotas. In a perfect world, vacation time gets spaced out...

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  • LeanData Among Favorite Apps on Salesforce AppExchange

    LeanData Among Favorite Apps on Salesforce AppExchange

    SUNNYVALE, Calif., May 5, 2017 – LeanData, the leader in sophisticated lead management, has been named one of the 16 favorite Apps on the Salesforce AppExchange. The solutions were chosen by...

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  • Sales Ops + Marketing Ops = Revenue Ops

    Sales Ops + Marketing Ops = Revenue Ops

    Business Operations. Marketing Operations. Sales Operations. There is no lack of departments, roles and labels that encompass the process-oriented portions of B2B organizations. But now, another...

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  • Improving the Customer Experience with Sales Apps

    Improving the Customer Experience with Sales Apps

    Travis Henry offered a simple piece of advice about selecting Sales Apps during a recent webinar. “It’s really important that you have clearly identified requirements for your business and only...

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  • When Leads Fall Through the Cracks

    When Leads Fall Through the Cracks

    Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. In a new LeanData survey, The...

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  • Should Cleaning Up Database Duplicates Really Be Your Focus?

    Should Cleaning Up Database Duplicates Really Be Your Focus?

    Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing...

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  • LeanData: What is The State of Lead Management? Find out what more than 500

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  • Five Big Ideas Shared at the TOPO Summit Conference

    Five Big Ideas Shared at the TOPO Summit Conference

    SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros who wanted to learn how to do their jobs better. No 30,000-foot-view presentations. No...

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  • More Evidence that B2B Sales and Marketing Have an Alignment Problem

    More Evidence that B2B Sales and Marketing Have an Alignment Problem

    Some goals are universal. Adopt a healthier lifestyle. Help achieve world peace. Get sales and marketing teams aligned. The State of Lead Management survey didn’t give business professionals the...

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  • Press Release: The 2017 State of Lead Management Survey

    Press Release: The 2017 State of Lead Management Survey

    SUNNYVALE, Calif., April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing...

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  • Business Leaders Concede They’re Struggling with Lead Management

    Business Leaders Concede They’re Struggling with Lead Management

    The state of lead management . . . is not strong. Unfortunately. LeanData conducted a first-of-its-kind survey, The State of Lead Management, to learn more about how businesses are managing their...

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  • Online Member Center : Login

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  • Highlighting Our Customers at TOPO Summit

    Highlighting Our Customers at TOPO Summit

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  • Identifying the Best Lead-to-Account Matching Solution

    Identifying the Best Lead-to-Account Matching Solution

    Suddenly it seems like everyone is bragging about a match made in heaven. More and more vendors are rushing out solutions that can match leads and accounts within the popular Salesforce CRM. We’re...

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  • Kristina Frost

    Kristina Frost

    How a Music Background Led to Sales Operations

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  • Why The Best Story Wins in Business

    Why The Best Story Wins in Business

    Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. He’s also a brand consultant who advises organizations on how to tell their corporate...

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  • Bluewolf Case Study

    Bluewolf Case Study

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