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Welcome to the LeanData Resource Center. We hope you will find content interesting to read, watch and share.

  • How LeanData Stacks Up In the Marketing Technology World

    How LeanData Stacks Up In the Marketing Technology World

    At some point, Scott Brinker began to notice a familiar pattern at business conferences. Each time a marketer was on stage giving a presentation, one slide would eventually appear on the screen....

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  • Frugality, Ping-Pong Tables and Silicon Valley Startups

    Frugality, Ping-Pong Tables and Silicon Valley Startups

    When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. Landlords were demanding steep terms. High rents. Large security...

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  • The Long Hunt: How One Deal Happened

    The Long Hunt: How One Deal Happened

    It had been nearly a year since Adam Brophy first reached out to the tech executive Adam New-Waterson with an introductory email. For weeks and eventually months afterward, Brophy then peppered...

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  • “You Can’t Build a Walled Garden”

    “You Can’t Build a Walled Garden”

    Like most movements, this one is starting quietly. There are growing pockets of discontent. People are grumbling about how there has to be a better way and that change needs to happen. While this...

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  • DATADOG Case Study Final

    DATADOG Case Study Final

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  • Hacer "Haja" Demiroers

    Hacer "Haja" Demiroers

    A Personal Journey to Sales Operations

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  • The Unsung Heroes of the Sales Process

    The Unsung Heroes of the Sales Process

    They work quietly in the shadows. They are considered part of the supporting cast, not the leading actors. They aren’t the ones who bask in the cheers whenever a big deal closes. But make no...

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  • The Importance of Technology Stack Synergies

    The Importance of Technology Stack Synergies

    All too often, it’s considered a “bonus” when sales-and-marketing solutions work well together. But why isn’t there a clear expectation that all tools in a technology stack should integrate...

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  • How Glint Drives Success with Lead Routing and Funnel Metrics42:01

    How Glint Drives Success with Lead Routing and Funnel Metrics

    In this 30-minute webinar, Glint Chief Marketing Officer Jim Bell explains how FunnelWise and LeanData are essential to his team’s revenue-generation efforts. Bell will be joined by FunnelWise Founde

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  • The Growing Account-Based Marketing Bandwagon

    The Growing Account-Based Marketing Bandwagon

    Every morning, a Google Alert for “Account-Based Marketing” is waiting in my inbox. In recent weeks, the list of links in that daily email has been growing longer and longer. There are articles...

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  • It Can Be a Mistake to Build It Yourself

    It Can Be a Mistake to Build It Yourself

    We’re talking about designing your own lead management solution. And, yes, maybe that headline is a little provocative. Operations professionals and software developers don’t like to be told that...

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  • What Sales Ops Needs in a Technology Stack

    What Sales Ops Needs in a Technology Stack

    There’s one thing that you’ll never hear a Sales Operations expert say: You know, there just aren’t enough technology solutions in the market these days. I wish there were more. Instead, Sales Ops...

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  • How Sales Ops Can Get What It Wants

    How Sales Ops Can Get What It Wants

    Buying stuff ought to be fun, right? Especially when you’re not spending your own money. But “fun” isn’t a word that most Sales Operations professionals normally associate with purchasing...

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  • How to Get What You Want - Guide for Sales Ops

    How to Get What You Want - Guide for Sales Ops

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  • These 5 free Chrome extensions are crazy genius

    These 5 free Chrome extensions are crazy genius

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  • Castlight Health - Case Study

    Castlight Health - Case Study

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  • Datanyze - Case Study

    Datanyze - Case Study

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  • Gigamon - Case Study

    Gigamon - Case Study

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  • How LeanData Is Breaking the Tech Startup Mold

    How LeanData Is Breaking the Tech Startup Mold

    Let’s begin with the ping-pong table. Yes, we have one. And it’s true that we’ve also been known to celebrate the end of a long week with an impromptu happy hour. But for the most part, LeanData...

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  • LeanData Announces Series B Funding Round Led by Sapphire Ventures

    LeanData Announces Series B Funding Round Led by Sapphire Ventures

    SUNNYVALE, Calif. — (Dec. 20, 2016) LeanData, a leader in sophisticated lead management, announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by...

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  • Pete Kazanjy

    Pete Kazanjy

    Putting Sales Operations Professionals on the Map

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  • How Host Analytics Uses Infer and LeanData7:59

    How Host Analytics Uses Infer and LeanData

    Presented by Nick Ezzo VP of Demand Generation at Host Analytics during Ops-Stars at Dreamforce

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  • How Marketo Uses LeanData3:12

    How Marketo Uses LeanData

    Presented by Renaud Bizet, Marketo's Director of Global Marketing Operations during Ops-Stars at Dreamforce.

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