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Welcome to the LeanData Resource Center. We hope you will find content interesting to read, watch and share.

  • How LeanData Stacks Up In the Marketing Technology World

    How LeanData Stacks Up In the Marketing Technology World

    At some point, Scott Brinker began to notice a familiar pattern at business conferences. Each time a marketer was on stage giving a presentation, one slide would eventually appear on the screen....

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  • Frugality, Ping-Pong Tables and Silicon Valley Startups

    Frugality, Ping-Pong Tables and Silicon Valley Startups

    When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. Landlords were demanding steep terms. High rents. Large security...

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  • The Long Hunt: How One Deal Happened

    The Long Hunt: How One Deal Happened

    It had been nearly a year since Adam Brophy first reached out to the tech executive Adam New-Waterson with an introductory email. For weeks and eventually months afterward, Brophy then peppered...

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  • Improving the Customer Experience with Sales Apps

    Improving the Customer Experience with Sales Apps

    Travis Henry offered a simple piece of advice about selecting Sales Apps during a recent webinar. “It’s really important that you have clearly identified requirements for your business and only...

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  • When Leads Fall Through the Cracks

    When Leads Fall Through the Cracks

    Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. In a new LeanData survey, The...

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  • Should Cleaning Up Database Duplicates Really Be Your Focus?

    Should Cleaning Up Database Duplicates Really Be Your Focus?

    Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing...

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  • LeanData: What is The State of Lead Management? Find out what more than 500

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  • Five Big Ideas Shared at the TOPO Summit Conference

    Five Big Ideas Shared at the TOPO Summit Conference

    SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros who wanted to learn how to do their jobs better. No 30,000-foot-view presentations. No...

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  • More Evidence that B2B Sales and Marketing Have an Alignment Problem

    More Evidence that B2B Sales and Marketing Have an Alignment Problem

    Some goals are universal. Adopt a healthier lifestyle. Help achieve world peace. Get sales and marketing teams aligned. The State of Lead Management survey didn’t give business professionals the...

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  • Press Release: The 2017 State of Lead Management Survey

    Press Release: The 2017 State of Lead Management Survey

    SUNNYVALE, Calif., April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing...

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  • Business Leaders Concede They’re Struggling with Lead Management

    Business Leaders Concede They’re Struggling with Lead Management

    The state of lead management . . . is not strong. Unfortunately. LeanData conducted a first-of-its-kind survey, The State of Lead Management, to learn more about how businesses are managing their...

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  • Online Member Center : Login

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  • Highlighting Our Customers at TOPO Summit

    Highlighting Our Customers at TOPO Summit

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  • Identifying the Best Lead-to-Account Matching Solution

    Identifying the Best Lead-to-Account Matching Solution

    Suddenly it seems like everyone is bragging about a match made in heaven. More and more vendors are rushing out solutions that can match leads and accounts within the popular Salesforce CRM. We’re...

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  • Kristina Frost

    Kristina Frost

    How a Music Background Led to Sales Operations

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  • Why The Best Story Wins in Business

    Why The Best Story Wins in Business

    Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. He’s also a brand consultant who advises organizations on how to tell their corporate...

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  • Bluewolf Case Study

    Bluewolf Case Study

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  • The Best of the Revenue Summit Conference

    The Best of the Revenue Summit Conference

    SAN FRANCISCO — The theme of the inaugural Revenue Summit conference was about how the B2B world has been profoundly transformed. And to adjust to that new reality, sales and marketing need to...

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  • LeanData Contact Routing Full Datasheet

    LeanData Contact Routing Full Datasheet

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  • Sales and Marketing Align at Revenue Summit

    Sales and Marketing Align at Revenue Summit

    This week’s Revenue Summit conference will feature 50 sponsors, 85-plus speakers, about 2,000 attendees and . . . some cats and dogs? Well, at least there was one idea to bring some of those...

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  • SalesLoft Case Study

    SalesLoft Case Study

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  • Building a Winning Account-Based Stack Formula44:54

    Building a Winning Account-Based Stack Formula

    As sales and marketing solutions flood the marketplace, technology stacks have become more complex and fragile. But the best solutions seamlessly complement one another to drive even greater value for

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  • Tom Pae

    Tom Pae

    From Serving His Country to Sales Enablement

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