Satarupa Chatterjee

Satarupa leads the product marketing function at LeanData with a focus on product positioning and new launches, thought leadership, pricing, sales enablement, and influencing the opportunity to close cycle for enterprise and mid-market deals. Prior to LeanData, Satarupa has worked for brands like Adobe, LinkedIn and Vendavo.

  • Deduplication and Handling Junk Leads Datasheet

    Deduplication and Handling Junk Leads Datasheet

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  • The Ultimate Solution For Time-Based Workflows in Your CRM: Faster Time to Revenue and More Inbound Conversions

    The Ultimate Solution For Time-Based Workflows in Your CRM: Faster Time to Revenue and More Inbound Conversions

    Learn how you can use LeanData's Time-based Routing solution to increase sales conversion rates and ultimately accelerate time to revenue for your organization.

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  • What is your GTM Mix?

    What is your GTM Mix?

    This blog post explores why it's necessary for companies to optimize their GTM mix, with tactical advice on how to do so today. Learn more by joining the LeanData workshops at Ops-Stars 2018.

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  • Round Robin Lead Assignment: Much More Than Just Equal Distribution

    Round Robin Lead Assignment: Much More Than Just Equal Distribution

    Using a round robin system to distribute leads sounds simple, but in reality there can be many variations and exceptions to consider specifically for your business.

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  • Territory Management: Align Sales & Marketing on Revenue

    Territory Management: Align Sales & Marketing on Revenue

    “This lead belonged to my zip code but you assigned it to Henry instead!” “I get only 5 leads a week for my territory whereas Jane gets 20 in hers. How do you expect me to meet my quota?” “Should...

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  • LeanData Launches Next Generation Routing with Insights

    LeanData Launches Next Generation Routing with Insights

    LeanData CEO Evan Liang will make an exciting announcement next week as part of the annual Dreamforce extravaganza. We’re unveiling Routing with Insights, a lead-and-contact distribution solution...

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