Maile Johnson

Maile leads LeanData’s demand gen, marketing ops, and field marketing efforts. A Bay Area native, Maile grew up surfing waves in Half Moon Bay. She earned her MBA while living abroad in Australia and her bachelor's at UC Santa Barbara. Today, she applies her expertise to growing and expanding demand for LeanData.

  • Why I ❤️ Marketing Attribution

    Why I ❤️ Marketing Attribution

    52% of B2B marketers said they currently report on marketing results manually via Excel! Here's how to leverage marketing attribution accurately to maximize ROI.

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  • Account-Based Is Not Just a Marketing Play

    Account-Based Is Not Just a Marketing Play

    More and more businesses are implementing account-based strategies for growth, but it isn't just a marketing play. Here's how to build a seamless, account-based experience for prospects and customers.

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  • How Cross-Team Alignment Can Optimize Your 2019 Go-to-Market Strategy

    How Cross-Team Alignment Can Optimize Your 2019 Go-to-Market Strategy

    2019 is here, and with it comes a new opportunity to make your go-to-market (GTM) strategy work for you.

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  • The Brightest Trends of 2018

    The Brightest Trends of 2018

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  • Ready to hit the ground running on January 2nd?

    Ready to hit the ground running on January 2nd?

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  • Connecting Data to People Across Any Go-to-Market Model: ABM and Inbound

    Connecting Data to People Across Any Go-to-Market Model: ABM and Inbound

    Insights and key takeaways from the virtual workshop webinar on how to leverage inbound and ABM go-to-market motions to accelerate time to revenue.

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  • The Building Block Guide to Marketing Attribution

    The Building Block Guide to Marketing Attribution

    Read The Building Block Guide to Marketing Attribution today and get best practices and tips from industry leaders on applying clean data to build and scale efficient sales funnel measurement.

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  • How to Make Marketing Attribution Your Secret Weapon

    How to Make Marketing Attribution Your Secret Weapon

    Download the guide today and hear from industry experts from TOPO and Heinz Marketing on applying data to build effective sales funnel measurement.

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  • Ops-Stars Q&A: Target Key Accounts Using ABM with Joe Andrews

    Ops-Stars Q&A: Target Key Accounts Using ABM with Joe Andrews

    An interview with Joe Andrews, VP of product marketing at InsideView, on how to determine target accounts and best practices for preparing account-based marketing (ABM) data.

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  • MarTech East 2018: Must-See Sessions for Marketing Ops Pros

    MarTech East 2018: Must-See Sessions for Marketing Ops Pros

    These are the must-see sessions for marketing operations pros at MarTech East 2018 in Boston. Join LeanData at the conference and stop by our booth #18!

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  • Dreamforce and Ops-Stars: The Ultimate Dream Team for Revenue Ops Professionals

    Dreamforce and Ops-Stars: The Ultimate Dream Team for Revenue Ops Professionals

    If you're attending Dreamforce 2018, you won't want to miss out on the ultimate event for sales, marketing and revenue operations professionals, Ops-Stars 2018, at the San Francisco Mint Sept 25-26.

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  • Ops-Stars 2018: Everything You Need to Know About This Amazing Event

    Ops-Stars 2018: Everything You Need to Know About This Amazing Event

    The must-attend sessions, workshops, and networking opportunities you need to know about at Op-Stars 2018 at the San Francisco Mint September 25-26.

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  • The State of Revenue Ops 2018 [Report]

    The State of Revenue Ops 2018 [Report]

    Read this report with SalesHacker on the State of Revenue Operations and learn how 800 marketing and sales operations leaders define Revenue Operations and keys to its success in your organization.

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