Karen Steele

Karen is responsible for all aspects of product marketing, brand strategy, demand generation, customer and employee advocacy, and the customer journey. Prior to LeanData, Karen was Group Vice President of Corporate Marketing at Marketo, where she led the pioneering marketing automation company through its transformation from a public to private company and successfully introduced the New Marketo internally and externally.

  • Revenue Ops and the Modern CMO

    Revenue Ops and the Modern CMO

    Gone are the days when the chief marketing officer (CMO) merely brainstormed ad campaigns or greenlit copy. Today’s CMO is a thought leader who touches just about every aspect of their company...

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  • 4 Lessons From B2BMX

    4 Lessons From B2BMX

    B2BMX had many valuable sessions about accelerating revenue through new strategies focused on creating the optimal buyer experience. Here are 4 main takeaways for your marketing and sales teams...

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  • OpsStars™ Hits the Road: Journey to Revenue Operations

    OpsStars™ Hits the Road: Journey to Revenue Operations

    OpsStars is an event dedicated to bringing sales, marketing, and customer operations together to discuss revenue operations with the latest content, industry experts, and thought leaders.

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  • LeanData™ Expands Executive Team, Adding Two Seasoned Leaders To Fuel Revenue Growth

    LeanData announced today that the company has expanded its executive leadership team with the appointment of Chief Customer Officer, Rachael McBrearty and Vice President of Finance, Larry Cheng.

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  • Sales and Marketing Alignment Means So Much More Today

    Sales and Marketing Alignment Means So Much More Today

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  • Ops-Stars 2018 Keynote Recap: How ABM Enables Sales to Drive Revenue

    Ops-Stars 2018 Keynote Recap: How ABM Enables Sales to Drive Revenue

    A recap of the Ops-Stars 2018 keynote led by Forrester Research's Laura Ramos, How ABM Enables Sales to Drive Revenue, on why ABM is important and the tech stack you need to be successful.

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  • The Best of Ops-Stars 2018: Sales Highlights

    The Best of Ops-Stars 2018: Sales Highlights

    If you couldn't make it to Ops-Stars 2018, here are the key takeaways, best practices, and topics that sales ops professionals enjoyed at the event.

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  • The Best of Ops-Stars 2018: Marketing Highlights

    The Best of Ops-Stars 2018: Marketing Highlights

    Missed out on Ops-Stars 2018? Get the most powerful best practices, hot topics and key takeaways that marketing professionals gained at this year's event from the boldest leaders in operations.

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  • The Anatomy of a Successful B2B Rebrand

    The Anatomy of a Successful B2B Rebrand

    Karen Steele outlines the important milestones in a B2B rebrand, including how to appropriately define your brand, mission, and vision statements.

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