Technology is reshaping the relationship between sales and marketing. Smart businesses are making sure the two teams are becoming more aligned under the banner of Account-Based Marketing.
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Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process
The obvious question is, “What’s an Ops-Star?” Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine The fixers who remove obstacles for sales...
LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership
LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce...
FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
Combining campaign attribution and full-funnel visibility is a B2B sales game changer DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions...
Opportunities, Marketing Touches and The Power of One
There’s a lot of value in building reports in native Salesforce with an object and its child objects. And one of the key values you look for in this kind of report is how many unique counts exist....
Convert Your Marketing Automation to an Account Based Nurturing Machine
Standing at the Intersection of Marketing and Technology
How to Choose Target Accounts
Remember the old-fashioned arcade game where the goal was to knock over as many ducks as possible with a popgun? An endless row of identical ducks would parade along a mechanical track, one after...
FlipMyFunnel SF - Dead Simple Ways to Get Started with ABM - Adam New-Waterson LeanData
From the 2016 FlipMyFunnel Conference in San Francisco - Dead Simple Ways to Get Started with ABM - Adam New-Waterson, CMO of LeanData and Jessica Cross of EverString.
Goals, Alignment and Account-Based Marketing
Every primer on how to launch an Account-Based Marketing program begins with one, foundational piece of advice. Make sure your sales and marketing teams are aligned. Period. End of story. Do this...
The Account-Based Marketing Evangelist Takes the Stage
The Complete Do-It-Yourself Guide to Account-Based Marketing
Account-Based Marketing is a red-hot trend. But how do you go from just talking about ABM to real action? This easy, 10-step guide will put you on the road to business success.
The Perfect Marketing Role for a Technologist and World Traveler
How ABM Is Helping Spiceworks Grow the Business
As content marketing became all the rage, Nick Bhavsar sometimes would joke that he was a little confused about all the buzz. Back in the day, didn’t content marketing just used to be known as . ....
Lead-to-Account Matching Is Only the First Step
Chances are you’ve been hearing a lot lately about “lead-to-account matching.” It seems like there are more and more companies bragging about how they can bridge that gap. On one hand, all of the...
Data Driven ABM Activates Revenue
One of the earliest adopters of marketing technology
Report from the Front Lines: Invoca and ABM
The strategy just made sense for the marketing team at Invoca. It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting...
Confessions of Former Lead Marketers About the Move to ABM
The Fallacy of Inbound Versus Outbound
Ladies and gentlemen, welcome to the main event! The bout you’ve all be waiting for is about to begin. In the blue corner, we have that time-honored business strategy, Outbound Marketing! And in...