Creating an Account-Based Marketing strategy doesn't have to be hard. Here's an easy, 10-step guide that will help you get started on the road to increased pipeline and revenue.
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Introducing Ops-Stars: The Unsung Heroes of the B2B Sales Process
The obvious question is, “What’s an Ops-Star?” Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine The fixers who remove obstacles for sales...
LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership
LeanData will collaborate with more than 30 other companies to help marketers build ABM technology solutions BOSTON, Mass. (August 11, 2016) — LeanData has joined the ABM Cloud for Salesforce...
FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
Combining campaign attribution and full-funnel visibility is a B2B sales game changer DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions...
Opportunities, Marketing Touches and The Power of One
There’s a lot of value in building reports in native Salesforce with an object and its child objects. And one of the key values you look for in this kind of report is how many unique counts exist....
How to Choose Target Accounts
Remember the old-fashioned arcade game where the goal was to knock over as many ducks as possible with a popgun? An endless row of identical ducks would parade along a mechanical track, one after...
29:13FlipMyFunnel SF - Dead Simple Ways to Get Started with ABM - Adam New-Waterson LeanData
From the 2016 FlipMyFunnel Conference in San Francisco - Dead Simple Ways to Get Started with ABM - Adam New-Waterson, CMO of LeanData and Jessica Cross of EverString.
Goals, Alignment and Account-Based Marketing
Every primer on how to launch an Account-Based Marketing program begins with one, foundational piece of advice. Make sure your sales and marketing teams are aligned. Period. End of story. Do this...
How ABM Is Helping Spiceworks Grow the Business
As content marketing became all the rage, Nick Bhavsar sometimes would joke that he was a little confused about all the buzz. Back in the day, didn’t content marketing just used to be known as . ....
Lead-to-Account Matching Is Only the First Step
Chances are you’ve been hearing a lot lately about “lead-to-account matching.” It seems like there are more and more companies bragging about how they can bridge that gap. On one hand, all of the...
Report from the Front Lines: Invoca and ABM
The strategy just made sense for the marketing team at Invoca. It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting...
The Fallacy of Inbound Versus Outbound
