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Welcome to the LeanData Resource Center. We hope you will find content interesting to read, watch and share.

  • The Building Block Guide to Marketing Attribution

    The Building Block Guide to Marketing Attribution

    Read The Building Block Guide to Marketing Attribution today and get best practices and tips from industry leaders on applying clean data to build and scale efficient sales funnel measurement.

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  • How to Make Marketing Attribution Your Secret Weapon

    How to Make Marketing Attribution Your Secret Weapon

    Download the guide today and hear from industry experts from TOPO and Heinz Marketing on applying data to build effective sales funnel measurement.

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  • Jumpstart Your Go-to-Market with LeanData

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  • The Anatomy of Successful B2B Rebrand

    The Anatomy of Successful B2B Rebrand

    Karen Steele outlines the important milestones in a B2B rebrand, including how to appropriately define your brand, mission, and vision statements.

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  • LeanData CEO And CMO Provide An Advanced Look At Ops-Stars Event, Trends Impacting Ops Roles

    LeanData CEO And CMO Provide An Advanced Look At Ops-Stars Event, Trends Impacting Ops Roles

    An interview with Evan Liang, CEO, and Karen Steele, CMO, of LeanData on trends impacting sales, marketing, and revenue operations roles and what to expect at Ops-Stars 2018.

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  • Ops-Stars Q&A: Target Key Accounts Using ABM with Joe Andrews

    Ops-Stars Q&A: Target Key Accounts Using ABM with Joe Andrews

    An interview with Joe Andrews, VP of product marketing at InsideView, on how to determine target accounts and best practices for preparing account-based marketing (ABM) data.

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  • MarTech East 2018: Must-See Sessions for Marketing Ops Pros

    MarTech East 2018: Must-See Sessions for Marketing Ops Pros

    These are the must-see sessions for marketing operations pros at MarTech East 2018 in Boston. Join LeanData at the conference and stop by our booth #18!

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  • How to Treat Your Buyers Like Cat Videos

    How to Treat Your Buyers Like Cat Videos

    Learn how and why context-based lead routing can help you get to the right person in the right time—just like when you first were searching for cat videos on the internet.

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  • Dreamforce and Ops-Stars: The Ultimate Dream Team for Revenue Ops Professionals

    Dreamforce and Ops-Stars: The Ultimate Dream Team for Revenue Ops Professionals

    If you're attending Dreamforce 2018, you won't want to miss out on the ultimate event for sales, marketing and revenue operations professionals, Ops-Stars 2018, at the San Francisco Mint Sept 25-26.

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  • LeanData Announces Final Ops-Stars 2018 Conference Agenda

    LeanData Announces Final Ops-Stars 2018 Conference Agenda

    LeanData Announces Final Ops-Stars 2018 Conference Agenda

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  • Ops-Stars Q&A: Everything You Need to Know About RevOps With Matt Heinz

    Ops-Stars Q&A: Everything You Need to Know About RevOps With Matt Heinz

    An interview with Matt Heinz of Heinz Marketing on the 7 components of revenue ops success, challenges in adopting revenue ops and what to expect from his Ops-Stars 2018 session.

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  • What is your GTM Mix?

    What is your GTM Mix?

    This blog post explores why it's necessary for companies to optimize their GTM mix, with tactical advice on how to do so today. Learn more by joining the LeanData workshops at Ops-Stars 2018.

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  • Ops-Stars 2018: Everything You Need to Know About This Amazing Event

    Ops-Stars 2018: Everything You Need to Know About This Amazing Event

    The must-attend sessions, workshops, and networking opportunities you need to know about at Op-Stars 2018 at the San Francisco Mint September 25-26.

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  • The State of Revenue Ops 2018 [Report]

    The State of Revenue Ops 2018 [Report]

    Read this report with SalesHacker on the State of Revenue Operations and learn how 800 marketing and sales operations leaders define Revenue Operations and keys to its success in your organization.

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  • Finding Hidden Revenue with AI and Efficient Lead Routing49:55

    Finding Hidden Revenue with AI and Efficient Lead Routing

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  • LeanData and Sales Hacker Unveil Inaugural Survey

    Approximately 1,000 Sales and Marketing Executives View Revenue as a Shared Responsibility for Predictable Go-To-Market Execution

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  • The State of Revenue Ops 2018

    The State of Revenue Ops 2018

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  • Leading Industry Event for Ops Leaders Shaping The Future of Revenue Operations

    LeanData’s 3rd Annual Ops-Stars Conference Unveils Content Sessions Featuring Global B2B Brands Including Google Cloud, Airbnb, Bluewolf (IBM), Marketo, Splunk and RingCentral

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  • LeanData Enhances Best-in-Class Round-Robin Capabilities

    LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, unveiled today advanced functionality to its best-in-class Round-Robin Lead Routing capability.

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  • Round Robin Datasheet

    Round Robin Datasheet

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  • Round Robin Lead Assignment: Much More Than Just Equal Distribution

    Round Robin Lead Assignment: Much More Than Just Equal Distribution

    Using a round robin system to distribute leads sounds simple, but in reality there can be many variations and exceptions to consider specifically for your business.

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  • DGR Webinar - Creating a Data Strategy for Marketing Attribution Success45:30

    DGR Webinar - Creating a Data Strategy for Marketing Attribution Success

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  • Opportunity Routing Datasheet

    Opportunity Routing Datasheet

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